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There is a new, unapologetic category of influencers that is trying to change perceptions around body image in China: ‘midsize’ (微胖 weipang) influencers.

Literally meaning “a little bit fat” or “micro-fat”, the term weipang has grown into a movement involving women who straddle the line between “straight sizes” and “extended sizes”.

The trend appears to pay zero attention to the curated, filtered perfection of Xiaohongshu, instead focusing on providing a level playing field for everyone hoping to gain some traction in the social media space.

生词短语:

unapologetic

没有道歉的，毫不委婉的

perception

看法,观念

literally

字面地,真实地

straddle

跨过,横跨

zero attention

完全不注意

curated

精心挑选的

level playing field

公平赛场; 平等的竞争环境

traction

吸引力