听力文本
Lesson 3 Key Conversation Not Another Commercial!

Jeffery: Oh no! Not another commercial! And look! It's the same one that we saw earlier! Boy, not only do we get reruns all the time, now even the commercials are reruns! How cheesy can they get?

Steve: But that's an intentional rerun. It's an advertising technique. If people see the same commercial again and again at very short intervals, they're more likely to buy that product when they go shopping.

Jeffery: Is that right? That's downright brainwashing! It should be against the law!

Steve: That's nothing. Have you ever seen those commercials that "continue" like a soap opera? It's not your run of the mill commercial about a product.

Jeffery: What do you mean "continue" like a soap opera?

Steve: It's a story usually based on a superhero or with a James Bond theme in three or four episode commercials. The idea is to get people to actually watch the commercial and not get up and do something else or channel surf.

Jeffery: What will they think of next? It's bad enough that little kids remember the words and tunes to the jingles better than the songs they learn at school!

Steve: Well, you know, some of those jingles are quite catchy!

课后问题

1. Who thinks that TV and radio commercials are necessary ¨C Steve or Jeffrey?

2. Do you think Steve likes watching commercials? Why or why not?