The International Forum of China's Corporate Culture is a grand gathering for Chinese and foreign entrepreneursand specialists on corporate culture in the new century. I would like toexpress my warm congratulations on this forum and extend my cordial greetingsand noble respect to all of you!
Culture is the identity and root of anation and it is the long-term accumulation and condensation of spirits andwisdom. Culture is made by the people and serves the people. In turn, culturecan cultivate people, shape people and develop people.
Nowadays, culture is playing a growingimportant role in the development of economy and society. The integration ofculture and economy is emerging as an exciting landscape. Culture, as animportant factor in comprehensive national strength, is gradually becoming a kindof productivity. That is, culture is tomorrow's economy.
Enterprise is the basic cell in modernsocio-economy. Modern enterprises compete not only in management or market butin culture. Management is also a kind of culture. Culture is resource, cultureis brand. Culture is the sign of not only social progress but corporate competitiveness. Corporate culture is an important partof social culture, the soul of an enterprise and the spiritual support for itsdevelopment. Strengthening the construction of corporate culture serves as notonly the significant strategy to improve corporate management andcompetitiveness but also an important part to develop socialist advancedculture.
The core of corporate culture is corporatevalue or corporate spirit. What kind of corporate value or corporate spiritshould modern enterprises have? This is the concern of many entrepreneurs andspecialists. I'd like to take this opportunity to present my view on this andwould be pleased to discuss with you.
Modern enterprises should be armed with thespirit of steady innovation. In dealing with the relationship betweenenterprise and its staff or business and privacy, modern enterprises shouldattach importance to "people-oriented" principle. Within corporate management, "people-oriented" basically means constant stimulation of employee's innovation. Because wherethere is innovation, there is contribution.
Modern enterprises should be armed with thewin-win spirit of fair competition and credibility. When handling therelationship between enterprise and market, modern enterprises ought to stressfair competition, mutual trust and mutual benefits. With competition enterprisecan grow and develop. As modern marketeconomy is a legal economy, enterprises must follow market rules and pay moreattention to credit. Manufacturing and selling of counterfeit goods not onlyharm society but lead to self-termination of enterprises.
Modern enterprises should be armed with thesense of responsibility. When handling the relationship between enterprise andsociety, modern enterprises should pay attention to social benefits and abideby civilized operation while pursuing economic benefits. Corporate sustainability should be based onsocial acceptability as a prerequisite, so products should meet the need ofsociety, operation should conform to social ethnics, meanwhile, enterprises shouldbe actively engaged in public welfare. Vividly speaking, the relationshipbetween enterprise and society resembles that of fish and water.
Modern enterprises should be armed with alearning spirit. When handling the business-to-business relationship, modernenterprises should emphasize mutual learning and make concerted progress.Learning is more than a kind of attitude—it's a kind of culture; it's more thana kind of method—it's a kind of philosophy. A person that is good at learning can makesteady progress, a nation of this kind can embrace a bright future and anenterprise of this kind can grow bigger, stronger and longer. Modern Chinese enterprises should not onlyinherit those good traditions in our management culture but learn thoseadvanced management experience and corporate culture from abroad. Throughabsorbing all the good points of human civilization, our corporate spirit canbe nourished.
Modern enterprises should be armed withheroism. A country or a nation should have its own heroes at specific times.Those outstanding entrepreneurs are heroes of this age. Those outstanding entrepreneurs who act asexamples of our society and are respected by our society not only manufactureproducts but also create culture. Oursociety needs a great number of fortune-making heroes, needs a large quantityof world-famous enterprises and needs thousands of excellent entrepreneurs.
China's accession to WTO indicates that ourenterprises have entered world economy and begun competing in it, which is tobe regarded as another further and more extensive reform. By competing with world-famous enterpriseswith a history of several hundred years, our enterprises are bound to undergomore profound reforms in concept and philosophy. This is a historic transformation withoutturning back. Result of this transformation will directly determine the pace ofChinese enterprises to the world.
Compared with those counterparts ofdeveloped countries, our enterprises are relatively backward in science andtechnology and management, and poorly competitive in the market; owing to lackof features and advantages in its infancy, our modern corporate culture is far fromenough to adapt to the fierce competition of international market. Therefore, it is an urgent task to acceleratethe construction of corporate culture. Only through this can our enterprisesget incorporated into the world and participate in the internationalcompetition.
Chinese business community should endeavorto establish a kind of corporate culture with Chinese characteristics, Chinesestyles and Chinese manners, to create a great number of world-renowned Chineseenterprises and make more contributions to the steady, sound and rapid developmentof Chinese economy.
The International Forum of China's Corporate Culture provides a valuable opportunity for our enterprises to learnfrom those world-famous enterprises. I believe that it will certainly bewelcomed by Chinese and foreign entrepreneurs.
Finally, I wish the Forum a completesuccess!