雅思口语激情之旅:Mass Media Part 1(2)
日期:2011-12-22 18:17

(单词翻译:单击)

3. What kind of advertisements do you like best?

广告千变万化,考生可以选择的范围自然也非常广泛。然而选择的广告取决于考生的智慧。花哨的广告自然吸引观众,但是缺乏深度。有社会意义的广告和颇具讽刺性的广告能够迎合考官的心理。但是无论何种类型的广告只要自圆其说即可。这道题目考生不仅要回答是什么类型的广告,更重要的是指出为什么会喜欢,即此类广告有什么吸引人的不同之处。

Candidate 1: Today, we live in a modern society bombarded(炮击,轰炸) with a multitude(许多,大量) of advertisements. Most people turn to advertising about name-brand(名牌产品) items to keep themselves in fashion. And every corner in the world is covered with them. However, public service advertisements can draw my attention more. I like them best. It may relate to issues on environmental protection, love, health, culture and so on. All of the problems deeply attract the public's attention. Seeing them, I don't have to worry about being misled into poor quality products while I can be better educated to improve my sense of social responsibility. Through them, I know, there are a lot we could do for the earth, for the human beings, for the community, and for ourselves.

Candidate 1首先指明了当今社会存在各种各样的广告,人们趋之若鹜,追逐时尚。However一词转折出作者的观点;公益广告是最爱。然后Candidate 1指出了公益广告的内容,接着说明为什么喜欢公益广告,即增强自己的社会责任感,意识到大家应该为社会、为人类多做贡献。文章虽然短却很有深度和社会意义。

Candidate 2: I like the advertisements that tell us the truth, because only when the products live up to the benefits as the advertisements promise do I regard them as good ones.

I have two reasons for my point. Firstly, advertisements should provide us with useful information which is not deceptive(欺骗性的) so that customers can use their products safely. Secondly, customers are inclined to(倾向于,易于) buy the products that have good brands and high quality. Advertisers usually advertise for the brands and quality of their products. I will feel good when the products live up to the promised benefits and I would like to see the advertisements next time, because I can benefit from them. If I was cheated by the advertisements, I would think they are offensive and I would not buy their products. I don't want to be the victim(受害者).

In my opinion, good advertisements are always the honest ones, which I like best.

Candidate 2并没有明确指出自己喜欢哪一种广告,而是非常坦诚,直言自己喜欢那些真实的不说谎的广告,立意可谓别出心裁。然后分别从广告本身和消费者两个方面论述,目的都是为了说明我们需要的是符合产品本身事实的广告。感受Candidate 2性格非常率真爽直,直言自己如果受到了欺骗,会感到受到了冒犯,高呼自己不愿成为受害者,从侧面揭示了虚假广告给大众带来的负面影响。

4. Where do people usually read the newspapers and magazines?

读书可以在任何地方,随着不同的人不同的心情变化。考生自己可选取的范围也比较宽泛。关键是能够有理有据、自圆其说。题目考查考生的思路是否开阔、视角是否新颖。还是如此,这道题目不仅要回答在哪里还要说明在那里的原因。

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重点单词
  • socialadj. 社会的,社交的 n. 社交聚会
  • qualityn. 品质,特质,才能 adj. 高品质的
  • advertisev. 登广告,为 ... 做广告,宣传
  • candidaten. 候选人,求职者
  • deceptiveadj. 迷惑的,虚伪的,诈欺的
  • benefitn. 利益,津贴,保险金,义卖,义演 vt. 有益于,得
  • protectionn. 保护,防卫
  • communityn. 社区,社会,团体,共同体,公众,[生]群落
  • offensiveadj. 令人不快的,侮辱的,攻击用的 n. 进攻
  • victimn. 受害者,牺牲