VOA慢速英语(翻译+字幕+讲解):日本疫情期间无酒精啤酒热销
日期:2021-03-24 08:25

(单词翻译:单击)

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听力文本

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Japan Warms to Alcohol-free Beer during Pandemic

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In Japan, some workers who regularly drink beer at the end of the day are giving their livers a rest and turning to beer that is free, or nearly free, of alcohol.

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Because of the coronavirus health crisis, many Japanese people are not doing the things they used to do after work. Parts of Japan, including Tokyo, are currently under rules that restrict people's movement until March 21. So, while people in Japan still like to drink beer, many are not doing it as often. They are also trying kinds of beer that have very little alcohol or none at all.

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Tadasu Masuda lives in Kobe, Japan. He is trying low-alcohol beers as a way to give his liver a day off. The liver is the organ that works to remove alcohol from the body. Masuda said he is paying more attention to his health now that he is older.

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日本疫情期间无酒精啤酒热销.jpg

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Asahi is a large beverage company in Japan. It expects to make 20 percent more money from low-alcohol beer in 2021 compared to last year. Kirin is another company that makes things to drink. It saw sales grow by 10 percent last year and expects another increase this year.

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The increase in sales of non-alcoholic beer might be the result of many Japanese people spending more time at home. In the past, they would order beers together while going out. More people are trying to stay healthy, as well.

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Also, fewer people are drinking beer, as wine and other alcoholic drinks become more popular. But the new interest in low-alcohol beer has helped the beverage industry in Japan.

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In recent years, many companies started making non-alcoholic beers. They caught on in places like Australia and Germany but not in Japan – until this year.

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The chief of Suntory, another large beverage company in Japan, said people only responded to non-alcoholic beer advertising when the product started to taste better. Many people agree that today's non-alcoholic beers taste better than they used to.

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Asahi's "Beery" has very little alcohol. But it is supposed to have more taste than earlier versions of low-alcohol beer because of a new way of removing the alcohol. The company plans to offer more low-alcohol beers in coming years.

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Kirin and Suntory are also trying to make low-alcohol beers with better ingredients than in the past.

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Kazuo Matsuyama is marketing chief for Asahi. He said most beer companies used to advertise to people who had a drink every day. That was about 20 million people. But there are about 80 million people in Japan between the ages of 20 and 60.

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"But now we need to look at others," Matsuyama said.

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I'm Dan Friedell.


重点解析

重点讲解:
1. none at all 一点也没有

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The road got ever worse until there was none at all.

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道路越来越坏,直到最后连路也没有了0[Cwkb6;FEh5_&

2. in coming years 在未来几年

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In coming years these relative positions will dramatically change.

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未来几年,这种相对地位将会发生巨大变化R*mJ6n4pg)6^=!Kt]A^n

3. as well 也;同样

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Government officials clearly deserve some of the blame as well.

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政府官员们显然也应受到某些谴责;tSD*[HZWCxJZ|P3.

4. catch on 变得流行

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He invented a new game, but it never really caught on.

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他发明了一种新的游戏,但从未真正流行起来i(25#@OdT6.;~|qyAeo;

参考译文

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日本疫情期间无酒精啤酒热销

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在日本,经常在一天结束后喝点啤酒的上班族想让肝脏休息一下,他们转而饮用无酒精或低酒精的啤酒2AqKfmghmcAadE-|98Pd

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由于新冠病毒的健康危机,很多日本人下班后不再继续以往的习惯了M+5+sE8RC2。包括东京在内的日本部分地区正在实施限制人们行动的规定,直到3月21日+sj0PAr]M!2~m|Wu5。所以,尽管日本人仍然喜欢喝啤酒,但很多人已经不常饮酒了Ib=Cf(%U|Cc;a。他们也在尝试各种酒精含量低或根本不含酒精的啤酒puf-%G&xn*

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增田匡(Tadasu Masuda)住在日本神户J%)-(hD.c=f。他正在尝试低酒精啤酒,让他的肝脏休息一天~);i3-t9kX。肝脏是负责将酒精代谢出体外的器官fH#2-7)8QT;LH。增田匡表示,随着年龄的增长,他更加关注自己的健康状况5Hs.WtZLr,Om

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朝日是日本一家大型啤酒公司WG5.VM@WG)LOG。与去年相比,该公司预计2021年低酒精啤酒的利润将增加20%M8@!bpab3E]N。麒麟是另一家生产啤酒饮料的公司)i8h-Nl+p*W2uMN.9(L。该公司去年的销售额增长了10%,预计今年还将继续增长Rts|ED,,uM#k

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不含酒精的啤酒销量增长或得益于许多日本人居家时间更久[BZEXS#Lv^=;z=7nHn。在过去,他们外出时会一起点啤酒[P]u0[sDDcYo4f4H_WrE。此外,越来越多的人也在努力保持健康dz6Mvc[_z^@

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此外,随着葡萄酒和其他酒精饮料变得更受欢迎,喝啤酒的人越来越少XddOGR8Svv。但对低酒精啤酒的需求激活了日本的啤酒行业LyjEaL,iYynr#AhV)

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近年来,许多公司开始生产无酒精啤酒E-~R8veZC*。它们在澳大利亚和德国等地流行起来,但直到今年才在日本流行起来(JWm#hxvfQ0

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日本另一家大型啤酒生产公司三得利(Suntory)的首席执行官表示,只有当产品的口感开始提升时,人们才会对无酒精啤酒的广告做出反应-BxuS9jWNdDll(z1。许多人都同意现在的无酒精啤酒比以前口感好nbe&(BQ6)2kFb

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朝日“啤酒”的酒精含量很低zMm#lu4;,gAjBoSCP=N。不过,由于一种新式的去除酒精的方法,现在的低酒精啤酒应该比早期的啤酒口感更佳@BlzGaA!QMQ6e_)An_。该公司计划在未来几年供应更多的低酒精啤酒l9(EKdd3@0QM_8

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麒麟啤酒和三得利啤酒也在尝试用比过去更好的原料生产低酒精含量的啤酒rO,@wOu4UJ=J1iByEKm

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松山一夫(Kazuo Matsuyama)是朝日啤酒的市场总监bzbeil%%d_SEHQn+lR|=。他说,大多数啤酒公司宣传的对象只面向那些每天一杯酒的人群_Fhb;PPI_OTs。这个群体大约有2000万人*K2RveK4T8U|2|O,]^。但日本年龄在20岁到60岁之间的人口约有8000万x42uTR_LlL+2zE38)hR

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松山表示:“但是如今我们需要关注下其他群体[YO&ZKAYCmO)pQj,nbKJ。”

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译文为可可英语翻译,未经授权请勿转载!

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