McDonald’s Celebrates 50th Anniversary of Big Mac
McDonald's is celebrating the 50th anniversary of its world famous Big Mac.
The Big Mac has been one of the most popular and best-selling items in the company's history. It is known for being bigger than a usual hamburger, with two pieces of meat separated by an extra piece of bread in the middle. It is also made with special sauce and toppings.
As part of a memorable advertising campaign in the 1970s, the Big Mac's ingredients were sung to music to help keep them in people's minds.
Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
The Big Mac generally contains the same ingredients in McDonald's restaurants around the world.
The Big Mac was invented in 1967 by Jim Delligatti, the local operator of several McDonald's in the American state of Pennsylvania. He urged the company to let him sell the special hamburger at all the restaurants that he ran.
Delligatti died in 2016 at the age of 98. In a 2007 interview with Reuters, he said it took a long time to persuade McDonald's that the Big Mac was a good idea. "I felt that we needed a big sandwich," he said. "But you couldn't do anything unless they gave you permission."
McDonald's finally agreed to let Delligati sell the sandwich at one of his McDonald's restaurants. The company required him to use the same bun that other McDonald's burgers were made with. For that reason, Delligati said, it did not sell well at first. When he changed to a bigger bun - topped with sesame seeds – sales of the sandwich increased by more than 12 percent.
After similar results at other stores, McDonald's decided to add the Big Mac to all its restaurants in 1968. The Big Mac then grew to become an international food star. The Economist magazine has even used the price of the Big Mac to measure the purchasing power of different international currencies.
To celebrate the Big Mac's lasting popularity, McDonald's is launching a series of collectible MacCoins. They will available starting August 2 around the world. The company chose that day because August 2 would have been Jim Delligatti's 100th birthday.
The coins can be shared or collected. People can also trade them in for a free Big Mac. McDonald's plans to give away more than 6.2 million MacCoins in more than 50 nations. The coins come in five designs, each representing a different 10-year period with the Big Mac.
I'm Ashley Thompson.
1.give away 放弃；泄露；分发
We have six copies of the book to give away.
2.at first 一开始；起初
You will find it hard at first, but stick at it.
3.a series of 一系列的
A series of technical foul-ups delayed the launch of the new product.
4.purchasing power 购买力
They have strong purchasing power and rational consumption attitudes.
5.It is known for being bigger than a usual hamburger, with two pieces of meat separated by an extra piece of bread in the middle.
It is known for 因...闻名
It is known for its handicraft products.
It is known for its music, food, and noisy celebrations.
6.In a 2007 interview with Reuters, he said it took a long time to persuade McDonald's that the Big Mac was a good idea.
took a long time to 花费很长时间...
The police took a long time to interrogate the offenders fully.
They took a long time to mend the roof.
巨无霸是麦当劳公司历来最受欢迎和最畅销的产品之一。它因为比普通汉堡大而闻名，两片肉被中间的面包片隔开 。它是由特制的酱汁和配料制作完成 。
1967年，美国宾夕法尼亚州当地麦当劳运营商吉姆·德里加蒂（Jim Delligatti）发明了“巨无霸”。他强烈建议公司允许他把这款特殊汉堡推广至自己经营的所有餐厅 。
2016年，德里加蒂去世，享年98岁。2007年，他在接受路透社采访时表示，他用了很长时间才让麦当劳相信巨无霸是一个好点子 。“我感觉我们需要一款大型三明治” 。“但是除非麦当劳授权，否则你束手无策 。”
麦当劳公司最终同意让德里加蒂的其中一家麦当劳餐厅售卖“巨无霸”。该公司要求他使用和其他麦当劳店一样的小圆面包 。德里加蒂说，因此，“巨无霸”刚开始的销量并不理想 。当他改用更大的加有芝麻的面包后，这款三明治的销售额增长了12% 。
其他餐厅均收到不俗的业绩后，麦当劳公司于1968年决定将巨无霸推广到所有麦当劳餐厅。随后，巨无霸成为了享誉国际的食品明星 。《经济学人》杂志甚至通过巨无霸的价格来衡量不同国际货币的购买力 。
为了庆祝“巨无霸”经久不衰的人气，麦当劳公司推出了一系列可收藏的巨无霸纪念币。他们将于8月2日起在全球发售 。麦当劳公司选择这一天发售是因为当天是吉姆·德里加蒂100岁的生日 。
这些纪念币可以分享也可收藏。人们也可以免费兑换一款巨无霸 。麦当劳计划在50多个国家发行620万枚巨无霸纪念币 。该纪念币共有五款设计，每款设计都代表着巨无霸10年来经历的不同时期 。