Technology Brings 3-D Images to Food Menus
It is not always easy to know what food to order at restaurants. But a new company in New York is hoping to help. The company offers menu items in augmented reality. The technology places computer-generated images into the user's view of the real world.
At Vino Levantino wine bar in New York City, the desserts are tasty but many visitors may have never heard of them.
"We have a few desserts that are not usual ... or people (are) not familiar with them. Like we have the kadaif, I mean, not everyone knows what's kadaif."
Instead of explaining the traditional Middle Eastern sweet to restaurant visitors, owner Haim Amit shows them.
The Kabaq augmented reality application displays models of the desserts in 3-D on an iPad. Customers at each table use an iPad to explore the desserts.
How it works
Alper Guler is the founder of Kabaq.
"Humans are visual creatures, and we are creating really realistic 3-D food models."
The technology company is helping diners decide what to eat and making traditional menus more modern.
Guler and his team visit restaurants to capture 3-D images of dishes. They place dishes on a turning table inside a photo box and the camera scans the dishes from all sides.
"We have special equipment that stands here, shooting a bunch of pictures at the same time. So, the turntable turns, our system takes all the pictures along the way. And we go back to our office and basically start processing all of these images."
For their services, Kabaq charges $99-$199 per month.
Sales, fun increase
Amit says the technology is not only increasing profits at his restaurant but offering customers a special experience.
"It's not just the sale, the sales grow like about 22 percent overall on average, but the experience with customers is different – they don't expect it and they really like it."
Amit says he has noticed how excited his customers are about it.
"They're surprised that we come with something digital, it's almost like a toy," Amit said.
"It's so funny; it's like you have the whole plate in front of you. It's amazing."
Mike Cadoux is Kabaq's head of sales and partnerships. He said that seeing the different foods can greatly influence a customer.
"If I was going to get the $17 pasta, but I see the $28 steak and it looks amazing, (and) I go for the $28 steak," he said. "That's a huge value to so many restaurants up and down the street."
Foodies love the technology
3-D scanning technology is becoming a good option for people excited about food, often called foodies.
Artist Romain Rouffet used 3-D scanning to create a 3-D recipe for banoffee pie. Users can change the view sizes on all sides. The resulting video may signal the kinds of augmented reality developments soon to come.
I'm Alice Bryant.
1.wine bar 酒吧
The man was found guilty of causing criminal damage in aright in a wine bar.
2.scanning technology 扫描技术
Laser scanning technology is a recent development of data collection hot spot.
3.a bunch of 一群；一堆
We don't want to look like a bunch of cowboys.
4.be familiar with 对...熟悉
We are very familiar with each other.
5."If I was going to get the $17 pasta, but I see the $28 steak and it looks amazing, (and) I go for the $28 steak," he said.
go for 选择
People tried to persuade him to go for a more gradual reform programme.
Even if it should rain tomorrow, they will go for an outing.
6."It's not just the sale, the sales grow like about 22 percent overall on average, but the experience with customers is different – they don't expect it and they really like it."
on average 平均
American shares rose, on average, by 38%.
On average each report requires 1,000 hours to prepare.
有时在餐厅点餐并非易事 。不过，纽约一家新公司希望能够提供帮助 。该公司利用增强现实技术提供菜单 。该技术可以让用户在现实世界看到电脑生成的图片 。
“我们店里有一些不常见或人们不熟悉的甜点 。比如中东炸粉，不是所有人都知道中东炸粉是什么 。”
增强现实应用Kabaq在iPad上显示出3D的甜点模型 。每桌顾客都可以使用iPad选择甜点 。
为了捕捉餐品的3D图像，古勒和他的团队造访了餐厅 。他们将餐点放在照片盒内的转台上，再用相机全方位进行扫描 。
“我们利用专门的设备拍摄了很多照片 。因此，当转盘转动时，我们的系统会拍下所有照片 。等我们回到办公室后再开始进行处理 。
“不仅销售总额实现增长（平均增长约22％），而且顾客的体验是与众不同的 - 他们喜欢这种新奇的操作 。
麦克·卡杜是Kabaq的销售和合作伙伴 。他说，看到不同的食物会对顾客产生很大的影响 。
他说：“如果我想点17美元的意大利面，却看到28美元的牛排色泽诱人，那么我会选择28美元的牛排 。”“对于这么多家餐厅来说，这是一个巨大的利润“ 。
艺术家罗曼·鲁菲利用3D扫描技术为香蕉太妃派制作了一个3D配方 。用户可从不同方面更改视图大小 。由此产生的视频可能预示着未来各种增强现实的发展 。