Google to Stop Searching Email to Sell Advertisements
Google says it is going to stop searching the email of its users to sell online advertisements.
The technology company said on Friday that, "Consumer Gmail content will not be used or scanned for any ads personalization after this change."
The company announced the change on its website. It said it would stop scanning email at a time later this year.
For years, privacy rights activists and many users had raised concerns about the email scanning.
Competitors Microsoft and Apple also have criticized Google for mining users' emails in order to sell advertising.
Google has been scanning email in its Gmail service in order to match subjects that people were writing about with advertisements. For example, someone writing about food might start seeing ads for cooking equipment.
Advertisements are still going to appear in Gmail, says Google. However, instead of scanning email content, the company says it will use other signals to find out what ads will appeal to its users.
It notes that ads shown on users' email accounts can be controlled with the user's settings. Google says it is possible to disable the ad personalization at any time using the settings.
Google introduced Gmail in 2004 at no cost to the user. The company says about 1.2 billion people use the electronic message service.
The company noted that the decision "brings Gmail ads in line with how we personalize ads for other Google products."
More than three million companies pay to use Google G Suite for businesses, according to Google.
The service does not have ads and does not scan emails. However, Google said that some of its business users believed that the company was scanning email in its business email service.
By ending scanning for all its email services, Google may be hoping more businesses will use the G Suite service.
I'm Mario Ritter.
1.at no cost 不花钱的；免费的
We have made a psychologist available to you at no cost.
2.at any time 随时
You are welcome to visit the hospital at any time.
3.privacy rights 隐私权
In the process of teaching, hospitals often invade patients privacy rights.
4.find out 找出；查明
I need to find out who tried to frame me.
1.The company noted that the decision "brings Gmail ads in line with how we personalize ads for other Google products."
in line with 与...保持一致
The new proposal is in line with our general line.
I can assure you that our price is in line with the market.
2.Google has been scanning email in its Gmail service in order to match subjects that people were writing about with advertisements.
in order to 为了
In order to ensure success we must have a complete and thorough plan.
In order to transform their environment, he drew up the project with painstaking accuracy.
该公司在其官网上宣布了这一调整措施 。该公司还表示，今年晚些时候将停止扫描用户电子邮件 。
谷歌公司一直扫描Gmail电子邮件，以便将用户正在写的邮件主题与广告相匹配 。例如，有用户提到了食物，可能就会看到烹饪设备类广告 。
谷歌方面表示，Gmail邮件仍然将会弹出广告 。只不过，该公司不会再扫描用户的邮件内容，而是会利用其它渠道发掘用户感兴趣的广告信息 。
该公司指出，用户邮件中出现的广告可通过用户设置控制 。谷歌公司表示，用户可随时在设置里禁用广告个性化功能 。
2004年，谷歌公司向用户推出免费的Gmail邮箱服务 。该公司表示，Gmail在全球拥有12亿用户 。
据谷歌公司表示，有300多万家企业付费使用谷歌的G Suite办公软件套装 。
G Suite办公软件套装没有广告，也不会扫描用户邮件 。然而，谷歌公司表示，大部分商业用户认为谷歌在扫描其商业电子邮件中的邮件内容 。
谷歌公司停止了扫描公司所有的邮件服务，可能是希望更多企业使用付费的G Suite办公软件套装 。