The Importance of Sharing on Social Media
What is more important to you when you read a news story on social media: the news agency or reporter who actually wrote the story or the person who shares it?
A new study has found that many Americans are more likely to believe information shared by someone they trust. The source of the information is not as important to them.
In 2016, the Media Insight Project did a survey about trust and news on the social media service Facebook. It found that two-thirds of Facebook-using Americans said their trust in a news source had an important effect on their belief of the information.
Only 48 percent said their trust in the person sharing a story had an important effect on how they much trusted that information.
The Media Insight Project decided to set up an experiment to see if these findings were correct.
Experiment results: Americans more influenced by sharer
The results of the experiment were different from those in the 2016 survey.
The experiment found that a trusted sharer has more of an effect than a reputable media source. In other words, people were more likely to believe news shared by someone they trusted.
Many of those questioned did not even remember the source after seeing a Facebook-style post.
"If there's somebody I like and agree with, they can have a big influence not only in what I look at, but in whether I believe it or not. I trust them and I convey that trust to the news that they share," said Tom Rosenstiel, executive director of the American Press Institute.
Survey organizers write that "people make little distinction between known and unknown (even made-up) sources when it comes to trusting and sharing news."
The writers say the findings are important for members of the news media, news literacy activists, and social media networks.
There has been a lot of talk recently about "fake news" -- misinformation spread through social media and news media organizations.
Facebook is now taking steps to call attention to fake news stories.
"It's important we give people the tools to make smart decisions about content," said Justin Osofsky, Facebook's vice president of global operations and media partnerships.
Critics have suggested that Facebook's decision to identify stories as false, instead of removing them from its website, shows the service is not doing enough.
The project's findings show that news organizations should pay attention to how stories spread through social media. They might even want to consider sharing news by competitors in the hope they will do the same, said Rosenstiel.
Readers "are not just your audience anymore," he said. "They're your ambassadors."
I'm John Russell.
1.social media 社交媒体
We have all witnessed the power of social media.
2.set up 建立；成立
The two sides agreed to set up a commission to investigate claims.
3.taking steps 采取措施
The US will soon be taking steps to confine the conflict.
4.media source 媒体源
The key to the improvement of the quality of courseware is the effective use of every sort of media source.
1.It found that two-thirds of Facebook-using Americans said their trust in a news source had an important effect on their belief of the information.
had an important effect on 对...有重大影响
All this military action had an important effect on American popular opinion.
Dicarbonyl compounds in wine had an important effect on flavor.
2.Facebook is now taking steps to call attention to fake news stories.
call attention to 唤起...注意
They dress in quiet colors so as not to call attention to themselves.
It is necessary to call attention to this fact.
一项新研究发现，很多美国人更愿意相信自己信任之人所分享的信息 。信息来源对他们来说并不重要 。
2016年，“媒体洞察项目（Media Insight Project）”在Facebook网站做了一项关于信任和新闻问卷调查 。结果显示，Facebook有2/3的美国用户表示，新闻来源的可信度在很大程度上会影响新闻的真实性 。
实验发现，可信的分享者比信誉可靠的媒体来源更具影响力 。也就是说，人们更倾向于相信可信之人分享的信息 。
美国新闻研究所执行董事汤姆·罗森斯蒂尔（Tom Rosenstiel）表示：“如果我喜欢或认可某人，那么他们在很大程度上会影响我的浏览内容，还对影响我对内容的信任程度 。我信任他们，这份信任也会转移到他们所分享信息上面 。”
Facebook全球运营和媒体合作副总裁贾斯汀·奥索夫斯基(Justin Osofsky)表示，“重要的是我们为用户提供可智能区分虚假内容的工具 。”
调查结果表明，新闻机构应该关注新闻在社交媒体上的传播方式 。奥索夫斯基表示，他们甚至还会考虑分享竞争对手的信息，并希望对方也这样做 。