VOA慢速英语(翻译+字幕+讲解):社交媒体分享 谨防虚假新闻
日期:2017-03-28 15:46

(单词翻译:单击)

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听力文本

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The Importance of Sharing on Social Media
What is more important to you when you read a news story on social media: the news agency or reporter who actually wrote the story or the person who shares it?
A new study has found that many Americans are more likely to believe information shared by someone they trust. The source of the information is not as important to them.
Survey Results
In 2016, the Media Insight Project did a survey about trust and news on the social media service Facebook. It found that two-thirds of Facebook-using Americans said their trust in a news source had an important effect on their belief of the information.
Only 48 percent said their trust in the person sharing a story had an important effect on how they much trusted that information.
The Media Insight Project decided to set up an experiment to see if these findings were correct.
Experiment results: Americans more influenced by sharer
The results of the experiment were different from those in the 2016 survey.
The experiment found that a trusted sharer has more of an effect than a reputable media source. In other words, people were more likely to believe news shared by someone they trusted.
Many of those questioned did not even remember the source after seeing a Facebook-style post.
"If there's somebody I like and agree with, they can have a big influence not only in what I look at, but in whether I believe it or not. I trust them and I convey that trust to the news that they share," said Tom Rosenstiel, executive director of the American Press Institute.
Survey organizers write that "people make little distinction between known and unknown (even made-up) sources when it comes to trusting and sharing news."
Implications
The writers say the findings are important for members of the news media, news literacy activists, and social media networks.
There has been a lot of talk recently about "fake news" -- misinformation spread through social media and news media organizations.
Facebook is now taking steps to call attention to fake news stories.
"It's important we give people the tools to make smart decisions about content," said Justin Osofsky, Facebook's vice president of global operations and media partnerships.
Critics have suggested that Facebook's decision to identify stories as false, instead of removing them from its website, shows the service is not doing enough.
The project's findings show that news organizations should pay attention to how stories spread through social media. They might even want to consider sharing news by competitors in the hope they will do the same, said Rosenstiel.
Readers "are not just your audience anymore," he said. "They're your ambassadors."
I'm John Russell.

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词汇解析

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1.social media 社交媒体

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We have all witnessed the power of social media.
我们见证了社交媒体的实力+uDiZruVv!C!aN5cM

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2.set up 建立;成立

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The two sides agreed to set up a commission to investigate claims.
双方同意组建一个委员会来调查那些索赔要求X9z)EVNMj4.@

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3.taking steps 采取措施

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The US will soon be taking steps to confine the conflict.
美国很快就会采取措施限制冲突X]Rd=9m|uhJ6b(=upz

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4.media source 媒体源

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The key to the improvement of the quality of courseware is the effective use of every sort of media source.
如何充分有效地利用每一种媒体资源,是提高课件质量的关键i[ac;,TA91

内容解析

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1.It found that two-thirds of Facebook-using Americans said their trust in a news source had an important effect on their belief of the information.

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had an important effect on 对...有重大影响

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All this military action had an important effect on American popular opinion.
这一切军事行动已对美国的民意的重要作用OaMy-|cQZ%R[~DTnI(
Dicarbonyl compounds in wine had an important effect on flavor.
酒类中双羰基化合物对其风味有着重要影响s,Ucd9wF#~[C

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2.Facebook is now taking steps to call attention to fake news stories.

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call attention to 唤起...注意

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They dress in quiet colors so as not to call attention to themselves.
为了避免别人注目,他们穿得很朴素^qXIrSOnc|Z5R
It is necessary to call attention to this fact.
有必要唤起人们注意这个事实6P2)2)LNYk*S

参考译文

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社交媒体分享:谨防虚假新闻
你认为在社交媒体上阅读新闻什么更重要?新闻社、撰稿记者还是分享新闻的人?
一项新研究发现,很多美国人更愿意相信自己信任之人所分享的信息QWiTol9ep+xlIphEAv。信息来源对他们来说并不重要bPyFVNrWRN_
调查结果
2016年,“媒体洞察项目(Media Insight Project)”在Facebook网站做了一项关于信任和新闻问卷调查6-y85Me1S&QKewA。结果显示,Facebook有2/3的美国用户表示,新闻来源的可信度在很大程度上会影响新闻的真实性x~1f]GfT!bT

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社交媒体分享的重要性.jpg
48%的用户表示,新闻的可信度取决于他们对新闻分享者的信赖程度63hn0x)VdY
“媒体洞察项目”决定成立一个实验检查这些结论是否正确qKjt^Mxe8Q@C
实验结果表明:美国人更容易受分享者的影响
该实验结果与2016年调查的结果不同Eag7Ab]_m^7tz)1JZ^A
实验发现,可信的分享者比信誉可靠的媒体来源更具影响力_V&a_PKi3pR。也就是说,人们更倾向于相信可信之人分享的信息i@WcKmi]Z^mXf9PBUA
很多受访者在查看Facebook式的帖子后,甚至都没记住帖子内容来源iuvYWRT2C3cq)
美国新闻研究所执行董事汤姆·罗森斯蒂尔(Tom Rosenstiel)表示:“如果我喜欢或认可某人,那么他们在很大程度上会影响我的浏览内容,还对影响我对内容的信任程度rvdSl!]bw_hd|BB3。我信任他们,这份信任也会转移到他们所分享信息上面YppHQ9JUyH@edraen。”
该调查的组织人员指出,“说到信任和分享新闻,人们很少会去区分已知或未知(甚至捏造的)来源[&N4hzJx&ob。”
影响
作者表示,该结论对新闻媒体、新闻文化活跃人士及各大社交媒体来说都很重要=n|@Xw56Cp.[7l~RUi_*
最近“假新闻”一词引发热议,即通过社交媒体和新闻媒体组织传播的虚假信息ZP@]vdUo4h
Facebook目前正在采取措施提请人们对假新闻的注意^uR*kmrWwZy%trO
Facebook全球运营和媒体合作副总裁贾斯汀·奥索夫斯基(Justin Osofsky)表示,“重要的是我们为用户提供可智能区分虚假内容的工具f=b+W&V*pf9hs0a5。”
反对者认为,Facebook只是将内容识别为虚假新闻,而不是将其从网站移除,这表明该项措施尚待完善S+ChB%vIZZt
调查结果表明,新闻机构应该关注新闻在社交媒体上的传播方式s0lVqlX-_JiVtb+wE。奥索夫斯基表示,他们甚至还会考虑分享竞争对手的信息,并希望对方也这样做%MAlyKqSWhIC
他强调,读者的身份不再只是观众,还是你的宣传大使_lJ=D),wH&)fB
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译文为可可英语翻译,未经授权请勿转载!

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