Snapchat Prepares $20 Billion IPO, Launches Video Glasses
The owner of messaging service Snapchat is preparing for the technology industry's biggest initial public offering, or IPO, since 2014.
Snap Inc. recently filed for the IPO, which will allow the company to offer stock shares to the public on the New York Stock Exchange. According to multiple media reports, the IPO will happen in early March.
Based on its targeted share price, the IPO would put the Los Angeles-based company's value at more than $20 billion. That predicted valuation is based on the stock being offered at $14-$16 per share.
Snap Inc. would be the biggest IPO in the technology industry since China's Alibaba Group went public in 2014.
The company's 26-year-old Chief Executive Officer, Evan Spiegel, is currently meeting with investors in the U.S. and abroad to seek support for the IPO.
Snap Inc. began as Snapchat in 2011. It became a popular messaging app for sharing photos. The app was unusual because it automatically deleted photos after they were sent. Messages became known as "Snaps."
Over the years, the company developed additional products related to photo and video messaging. For example, users can add entertaining features like text and animation to photos and videos.
The company also added a "Discover" section containing short news videos. Another feature called "Stories" lets people create collections of messages, videos and photos from the past 24 hours.
Some of Snap Inc.'s competitors – like Facebook, Instagram and WhatsApp – have copied some of these features as a way to win new users.
Snapchap says it had 158 million active daily users at the end of 2016, with an average of 2.5 billion Snaps created every day.
Most users of the service are between 18-34 years old. Those under 25 are most active and spend more than 30 minutes a day on the app, according to Snap.
Snap Inc. has said its goal is to "reinvent the camera" to "improve the way people live and communicate." It has signaled a desire to produce hardware to improve the Snapchat service.
One of the new products is a pair of sunglasses that can record short video clips. The company just started selling the glasses online for just under $130 in the United States.
Until now, the new glasses - called Spectacles – were only sold at limited places in the U.S. and sold out very quickly.
Spectacles look a lot like many other regular sunglasses. But they have a built-in camera in front that can record up to 10 seconds of video. They come in bright colors and were designed to appeal to people seeking a new, fun experience on Snapchat.
Spectacles connect to Snapchat through Wi-Fi or Bluetooth, allowing users to immediately send the clips to others.
Snap Inc. is also reportedly developing products for future release related to virtual reality, augmented reality and facial recognition.
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1.initial public offering 首次公开募股（IPO）
Especially if you are planning an initial public offering.
2.stock shares 股份
He later sold his original stock shares and made a considerable profit.
3.related to 与...相关
Yet political news was often related to economic and social problems.
4.share price 股票价格
That's the primary reason the company's share price has held up so well.
1.Snap Inc. would be the biggest IPO in the technology industry since China's Alibaba Group went public in 2014.
went public 公开；上市
Two years later, when Compaq went public, their stock was valued at$ 38 million.
There are Chinese companies which went public in 2010 and 2011 which never should have.
2.Snap Inc. is also reportedly developing products for future release related to virtual reality, augmented reality and facial recognition.
facial recognition 面部识别
Facial recognition programs are used in police and security operations.
The new study suggests that skill in facial recognition might vary widely among humans.
近日，Snap Inc.正式提交了IPO申请——在纽约证券交易所向公众发售股票 。多家媒体报道称，该公司的IPO将于3月初正式启动 。
按照目前的股价定价，总部位于洛杉矶的Snap公司市值将超过200亿美元 。该预期市值是由每股14美元-16美元的价格得出 。
Snap Inc.将成为2014年中国阿里巴巴集团上市以来科技股规模最大的IPO 。
该公司年仅26岁的CEO埃文.斯皮格尔（Evan Spiegel）目前正与美国及国外投资者接洽，为该公司的IPO寻求支持 。
2011年，Snap公司的Snapchat上线 。现成为一款热门的分享照片应用程序 。不同于其他应用，Snapchat上发给好友的照片会自动删除 。这一功能也被称为“快照” 。
多年来，该公司研发了众多与照片和视频消息有关的附加产品 。例如，用户可在照片和视频中添加文字和动画等功能 。
该公司还添加了包括简短新闻视频在内的“发现”新功能 。另一款“故事”功能可让用户创建过去一天中的信息、视频和照片合集 。
Snapchat的主要用户是18到34岁之间的人群 。据Snap介绍，其中25岁以下的人最为活跃，他们每天花费在Snapchat上的时间超过30分钟 。
Snap表示，公司的目标是“重塑相机”来“改善人们生活与沟通的方式” 。该公司表示，希望创新硬件提高Snapchat的服务质量 。
其中一款新产品是可以拍摄小视频的太阳镜 。这款眼镜在网上的售价不到130美元 。
这款太阳镜与普通的太阳镜无甚区别 。不同的是该眼镜内部安装有前置摄像头，可拍摄长达10秒的小视频 。太阳镜鲜亮的颜色设计就是为了吸引人们在Snapchat寻找新鲜、有趣的事情 。