The Future of Shopping: 3D Printing and Augmented Reality
These days, shopping often involves an Internet connection and a laptop or smartphone. However, businesses are now trying to use new technology, such as 3D printing and augmented reality, to bring customers back into stores.
At the recent National Retail Federation show in New York City, many companies demonstrated these new technologies. One, the computer company Intel, is experimenting with 3D printing. It is using the Mach 2XS commercial printer.
Instead of printing words on paper, the Mach 2XS prints clothes. For example, it uses thread to print out a sweater. It prints the sweater out row by row, until it is fully formed.
Ryan Parker is the general manager of Responsive Retail at Intel. He says the 3D printers print out clothing, made just for the individual in size and style, in about 45 minutes.
Bringing consumers back to stores
More and more consumers shop online. But young people still seem to like going to physical stores. A recent study shows that 67 percent of people between ages 13 to 21 shop in physical stores most of the time. The IBM Institute for Business Value and the National Retail Federation did the study.
A London-based company, Ads Reality, is trying to use augmented-reality, or AR technology in stores. Augmented reality is a technology that creates computer-generated images and projects them in a way that they look real.
"When it's used in the right way, it's a very powerful tool to drive mobile engagement and store traffic," said Richard Corps, managing director.
The company's latest product is an "AR Window." It superimposes life-sized augmented-reality characters on big screens in store windows.
"It looks like those characters are actually inside the store ... it stops people outside the store because they're amazed to see these characters ... and then it drives them inside the store because they want to have their photograph taken with these characters," Corps said.
Customer service robots
Customer service robots might also become a common store experience. The New York company Autonomous is experimenting with customer service robots. These wheeled devices include a Wi-Fi connection to a real person who can be seen on the robot's screen.
Robots in a hardware store, for example, could be operated from anywhere by experts in different fields, like plumbing or electrical wiring.
Autonomous chief Duy Huynh says the robots can make the shopping experience personal.
"With our technology, when you walk into a store one of our robots will approach you and behind the robot, it's going to bring someone who knows your shopping habits, who has been helping you for the past six months, who knows what you need, to talk to you. So to us that's really, really important and that's the very first time you can actually do personalization offline."
I'm Phil Dierking.
1.shop online 网上购物
Consumers and experts have been speculating for years about the best time to shop online.
2.Augmented Reality 增强现实
The intelligence punctures system based on the augmented reality technique is introduced.
3.Internet connection 网络连接
The speech browser serves as a gateway between a call and an Internet connection.
4.print out 打印
I shall just print this out and put it in the post.
1.It prints the sweater out row by row, until it is fully formed.
row by row 逐行地
It has the following functions: design, check and row by row calculation.
That circuit works based on charge transfer principle and resets row by row.
2.But young people still seem to like going to physical stores.
physical stores 实体店
Of course, the Internet has played a big role in shrinking physical stores as well.
Physical stores are printing up and selling these tickets, too.
在当今社会，购物经常涉及到电脑或智能手机的网络连接 。然而，商业也正在尝试应用3D打印和增强现实技术等新科技吸引顾客上门消费 。
在纽约举办的美国零售联合会展会上，各大公司纷纷展示新科技 。因特尔公司正在开发3D打印技术 。该公司使用的是Mach 2XS商业打印机 。
Mach 2XS打印机的打印材料不是纸张，而是布料 。例如，能够用毛线打印毛衣 。该打印机可以一行一行地将毛衣织好 。
瑞恩·帕克（Ryan Parker）是因特尔响应式零售部的总经理 。他介绍称，3D打印机可根据顾客尺寸在45分钟内打印出顾客中意的毛衣款式 。
越来越多的顾客选择网购 。不过，年轻人大多喜爱逛实体店 。最新研究显示，在13至21周岁的年轻人中，有67%的人一般会去实体店购物 。这项研究由商业价值研究院和美国零售联合会主导 。
总部位于伦敦的Ads Reality公司正计划在实体店应用增强现实（AR）技术 。增强现实技术是一种可进行计算机成像并将图片投影，达到实物般效果的新科技 。
总经理理查德·科尔普斯（Richard Corps）表示：“合理利用AR技术能够很大程度上地扩充移动体验并增加实体店的顾客流量 。”
公司的最新产品是“AR窗口” 。在商店橱窗安装与真人相似的增强现实版人物 。
“这些虚拟的任务仿佛真的存在，路人会因为好奇而停留，然后他们会想要进店一探究竟，因为他们想要跟它们合影 。”科尔普斯说道 。
服务顾客的机器人也会成为寻常的商店体验 。纽约公司Autonomous正打算利用机器人为顾客提供服务 。安装有轮子的机器人会通过无线网络感应顾客，机器人的屏幕上也可以显示出顾客 。
Autonomous的负责人杜伊·哈耐（Duy Huynh）表示，机器人会让购物体验更加人性化 。
“当你走进商店，我们的技术会指派一个机器人接待，而机器人身后会有一位在过去6个月内为你提供服务、了解你的购物习惯与需求的真人与你对话 。这对我们来说非常重要，这也是史上受益真正的线下人性化 。”