VOA慢速英语(翻译+字幕+讲解):iPhone销量暴跌 中国市场遭遇滑铁卢
日期:2016-04-28 13:27

(单词翻译:单击)

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iPhone Sales Fall, Ending Apple's Record Growth
How long have you had your Apple iPhone or computer? If you have not replaced that product in the last two or three years, you may be part of the reason for Apple's falling sales numbers.
Apple is the world's most valuable company. Its yearly growth trend started in the early 2000s, with exciting new computers and a portable music player known as the iPod.
The company continued to grow, with the introduction of the iPhone smartphone. Then, it introduced the iPad tablet.
Sales of Apple products grew every year for 51 straight quarters. That all changed on Tuesday, when the company reported a drop in sales. Sales for the first quarter of 2016 dropped 13 percent.
Sales dropped to $50.6 billion from $58 billion during the same quarter in 2015.
The news caused Apple's stock to drop, too. The company's shares were down by about 8 percent in after-hours trading.
Slow growth in China
Some experts say the struggling Chinese economy may be to blame for Apple's weaker sales. The company's report shows sales were down in China, Taiwan and Hong Kong by a combined 26 percent. In the past, Apple was able to depend on sales growth in those markets.
Apple's Chief Executive, Tim Cook, says the smartphone market is not growing because of the slowing economies in some countries.
But other experts say Apple is no longer regularly producing exciting products. People who bought new Apple laptops or smartphones in the last two or three years do not feel like they need to buy the latest products.
Rob Pegoraro is a technology writer for USA Today and Yahoo. He says he still likes to use the Apple products he owns but, there is nothing "revolutionary" right now.
"You got a lot of people upgrading to the iPhone 6 and the iPhone 6 plus. The 6s and the 6s Plus, they're better, but as the names would suggest, they're not exactly revolutionary. Normal people don't buy new phones every year. "
Apple still makes a lot of money
Pegoraro also says that Apple did not really have a bad quarter. The company still makes a lot of money from the products it sells. It is just not growing anymore.
"Their gross margin was 39.4 percent compared to 40.8 percent. I struggle to think of how many other industries or companies could pull down those kind of profit margins for over a decade straight."
Pegoraro says there is not much more room for improvement in the products Apple makes. For example, the company could create an iPhone with a battery that lasts five days. "That would be amazing, but you're running into the laws of physics there," Pegoraro says.
The Associated Press news agency reports that there are still parts of Apple's business that are growing. For example, there are 500 million iPhones in use. Those phones need cloud storage, apps and music. That part of the company is worth $6 billion per quarter now, and that is an increase of 20 percent over the same period last year.
There are also concerns that the Apple Watch, which came out a year ago, did not have better sales. But the watch actually sold more than twice as many units in its first year compared to the first iPhone in 2007.
Right now people can only guess what is next for Apple. Some think the company will make an electric car. It is building a new headquarters that has been described as a spaceship or flying saucer by some observers.
Pegoraro warns to not underestimate Apple just because of this small drop in sales.
"This company, their problem is they made a lot of money, just not more money than they made the last quarter. You know, if that's failure, then I should only hope to be just as much of a disaster!"
I'm Dan Friedell.

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词汇解析

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1.music player 音乐播放器

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Why do you need a mini-computer when all you want is a music player?
如果你想要的只是一个音乐播放器,为什么还要买一个小型电脑呢?

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2.known as 以...而著称

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In Beijing they are known as “the mouse tribe, ” which some find demeaning.
在北京他们被称为“鼠族”.q~vMK5mj+。 有些人觉得这个称呼有辱人格i!d%..mq)qA=

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3.the first quarter 第一季度

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Shipment of these orders is expected to be completed before the end of the first quarter of 2010.
该订单是由遥控武器站项目的主承包商授权,预计2010年第一季度末交货-d|wqo0WD+VQN8(

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4.no longer 不再

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He could no longer hold back his tears.
他再也忍不住自己的眼泪AfiZl=Alz]B!

内容解析

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1.He says he still likes to use the Apple products he owns but, there is nothing "revolutionary" right now.

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right now 立即;当前

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And we will send you a replacement right now.
我们会马上补寄一批货过去qp6#uot6P0)lG3Uv2DY

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I have no definite ideas in that area right now.
在这方面目前我还没有具体的想法asx#miP+x_

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2.I struggle to think of how many other industries or companies could pull down those kind of profit margins for over a decade straight."

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pull down 下滑;摧毁

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Will you pull down the blinds a bit?
你把百叶窗稍稍朝下拉一点好吗?

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They are going to pull down that building.
他们准备把那座房子推倒W&uLvFR]0_U25gS5G!

参考译文

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iPhone销量暴跌 中国市场遭遇滑铁卢
你的苹果手机、电脑用了多久了?如果你两三年没换过这些产品,这可能就是苹果销量下降的原因之一de%SjDdxO96cX#%=;hk
苹果公司是全球市值最高的公司*k3wTCvQ*3K。21世纪初,该公司发布了新品电脑和iPod便携式音乐播放器并以此奠定了效益逐年增长的态势=ZKw&@w[@Lw*=n(zf
苹果公司发布iPhone智能手机后,公司销售额持续增长,紧接着苹果又推出iPad平板电脑NcJRUCA4ZeRrv7IQ3
苹果销售额连续51个季度都保持增长之势pPHgY#i~q#s|ib&5_+r!。但这一利好态势在周二戛然而止:苹果公司宣布销售额下滑glQPl36AR8#qn+K7dR(k。2016年第一季度的销售额下降了13%Bj5%DEq7f(YmbL
销售额从上年同期的580亿美元下降到了506亿美元34gdC|U5CV(D=5

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苹果销售额下跌.jpg
这一消息继而导致苹果股票暴跌TAbVY*uiXGn+。该公司股票在盘后交易中下跌了8%左右F+Qon~VkT8zgp~MO
中国经济增长放缓
专家表示,中国经济不景气可能是苹果销售市场萎靡的罪魁恶首9b7&0wqnOfO6z。苹果公司报告显示,苹果在中国及中国的台湾和香港地区的销售额共下降了26%a5xU-6pBo!j53p%-gE。过去,苹果公司仅靠这些市场就可实现销售业绩增长2A%_5+8NA1=f10;UWN
苹果CEO蒂姆·库克(Tim Cook)表示,由于一些国家经济放缓,智能手机市场萎靡不振M3+eyVnxpY,sfxq2@3S
而其他专家表示,苹果缺乏新产品的创新1ky!-Vqga(a。过去两三年间,苹果电脑或苹果智能手机的用户不再有购买新产品的需求nN~g|Up+GDZ(;6
罗布·佩戈拉罗(Rob Pegoraro)是今日美国和雅虎网站的一位科技作家F*tW0!,-N#WIPuz%a(。他表示自己还是喜欢用苹果产品,但目前苹果公司没有任何“变革性”的产品E4AE_NBpo*
“很多用户换成了iPhone 6或iPhone 6 plus)t~=Yk!bfc(XFL3s_HM。iPhone 6和iPhone 6 Plus的性能更加优越,这一点无可厚非,可正如产品的名字一样,这并非真正的变革[&(~YCM;3D2_*jQU。普通人谁会每年换一部手机呢FTPMhwwho6m[U[x。”
苹果公司仍然盈利
佩戈拉罗称,苹果公司这个季度并非想象中那么糟糕GR5g[zP9d1Fh。公司所售产品仍然稳赚,只是不再增长而已xHPYo24!Dq
他说,“以前公司的毛利率为40.8%,而现在的毛利率为39.4%NsPceFh1pu~&L8^R。很难想象有哪个行业或公司能连续十来年取得如此利润ukp3!Q%j3xK4。”
佩戈拉罗指出,苹果产品没有太大的改进空间~ewsfRCqLO2)NWH-Vz。例如,公司生产一部电池仅能持续5天的iPhone手机J7R*%2qpdbqXn~,PC。他解释道,“此举虽然新奇,但会面临各种物理问题AJQ*iD]K0i。”
美联社发布称,苹果公司部分业务仍处于增长态势i[w[e_~3xdp_(R0Jd。例如,目前使用中的iPhone手机多达5亿台n2A#=dfQJ8|zTP87zR。这些手机需要云储存、应用程序以及音乐]Kqu-OvD4;。目前该部分业务每季度的利润为60亿美元,比上年同期增长了20%K1wh79U.Hna3pj
民众担心去年推出的Apple Watch销量不佳k^!#.uML.h-QMia。但Apple Watch首年实际销量是2007年发布的第一代iPhone销量的两倍以上ivW;d&+tPMnceEkQ
人们现在都在揣度苹果的下一步计划UtJ.lbP!56^BJW-O。有人认为苹果公司可能会生产电动汽车O0_)|61)xJ_Or(;![@。因为该公司现正建造“宇宙飞船”或“飞碟”式的新总部1&9~!|Q%kZnTU0+s
佩戈拉罗强调,不要因为销量略降就低估苹果公司雄厚的实力8CAP6sF7Ikm_5Q@h9
“这家公司仍然赚钱,只是没有上季度赚的多而已G3&NwstL=)kHr|sXS-r。如果这也算失败,我只想说让我也这样失败吧cL5FSWjjj!KC=nOj。”
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译文为可可英语翻译,未经授权请勿转载!

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重点单词
  • valuableadj. 贵重的,有价值的 n. (pl.)贵重物品
  • revolutionaryadj. 革命的 n. 革命者
  • trendn. 趋势,倾向,方位 vi. 倾向,转向
  • underestimaten. 低估 v. 低估
  • robv. 抢劫,掠夺
  • stockn. 存货,储备; 树干; 血统; 股份; 家畜 adj
  • improvementn. 改进,改善
  • blamen. 过失,责备 vt. 把 ... 归咎于,责备
  • definiteadj. 明确的,确切的,有把握的
  • replacementn. 更换,接替者