VOA慢速英语(翻译+字幕+讲解):美媒:因频繁退货 顾客被"拉黑"
日期:2016-03-30 16:01

(单词翻译:单击)

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听力文本

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Amazon Customer Banned for Too Many Returns
Tuan Do of New York says Amazon has banned him from shopping on that website.
The reason? He returned too many Amazon purchases, he said on his website, TechWalls.com.
Do said he returned six items in the past two months. He said he was not satisfied with the quality of the products.
Amazon first sent him a warning about his "unusually high rate of problems," Do said.
Later, when his wife returned a bicycle purchased on her Amazon account, the company cancelled both their accounts, Do said.
Mark Cohen is former chairman and chief executive officer of Sears Canada Inc. He is not surprised Amazon and other businesses are trying to stop frequent returns.
The costs are very high for a company like Amazon that offers many customers both free delivery and free returns, Cohen told VOA.
The website Dyanamic.action.com reported that returns cost merchants $642.6 billion a year worldwide.
But banning a customer can create bad feelings. Greg Nelson recently spoke to the Guardian newspaper after Amazon UK banned him from its shopping website.
Nelson said he sent back 37 of the 343 items he bought on the website. He said he had a good reason for each return.
"I could understand if there were evidence that I had somehow tried to abuse the system, but I haven't," Nelson told the Guardian.
Amazon said it only closes accounts "in a tiny fraction of cases" when it finds "extreme account abuse."
Cohen, the former head of Sears Canada and now a Columbia University professor, said many returns are valid. It is fine to return clothing that does not fit, is the wrong color, or arrived damaged, he said.
But there are many cases of "clear abuse."
Cohen cites the example of people who buy a dress or suit, wear it once to a wedding or other special event, and then return it.
Cohen said Sears Canada had a customer who bought items from the Sears Catalog all the time – and returned every single purchase.
Cohen said it seemed the customer wanted something to do and enjoyed placing orders, getting them delivered and sending them back.
Cohen said he had to convince his staff to ban the customer. Some staffers said a ban did not fulfill the company's promise to "completely satisfy" customers.
He helped write a letter to the customer. It explained she could no longer shop "since we clearly have been unable to satisfy your needs as much as we have tried."
Cohen had won the argument.
On his TechWalls website, Do said he bought "almost everything" from Amazon. That included cheap items like groceries and toilet paper, and more expensive items like laptop computers.
He said the returned items costs more than the products he kept. But he said he only returns products "when they don't meet my expectation."
Do had some support from his online readers. "Bob" wrote that he, too, was banned for too many returns.
"It was a crazy high percentage in one bad month. But, yes, they were all defective. I wasn't abusing/trying and returning," Bob wrote.
Cohen said online businesses like Amazon are getting hit with more returns than traditional stores.
One reason, he said, is that shopping online does not allow customers to try on clothing or take a close look before buying.
Many products, he said, are returned after they have been taken out of their packages, often in bad shape. In the case of clothing, he said, returns often come in after the selling season ended for winter or summer.
That makes them hard to sell, or forces big price cuts, Cohen said.
I'm Bruce Alpert.

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词汇解析

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1.be banned for 禁止

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A fourth supporter was banned for a pitch incursion.

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此外,还有1名球迷在赛后试图冲进场内袭击他人aKWgI*f8cr_

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2.satisfied with 满意

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He is satisfied with the pleasant lust of arrogance.

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他已经满足于骄傲自满的快活欲望![46b=U)[l0o#~aUh

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3.high rate of 高比率的

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The high rate of unemployment is making many families feel the pinch.

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失业率很高, 许多家庭感到日子不好过了Uk(uA=s&Cc

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4.chief executive officer 首席执行官;总裁

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The University is headed by a Rector, its chief executive officer.

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该大学由一个校长担任领导,他是学校的主要执行官员MP5Fo+i]jtR,9

内容解析

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1.It explained she could no longer shop "since we clearly have been unable to satisfy your needs as much as we have tried."

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no longer 不再

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He could no longer look Harran in the face.

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他当着哈伦的面,再抬不起头来啦CJC]T![U0g!h8s5R

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He is no longer in good health,and his ability to work is limited.

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他身体不好了,他的工作能力有限EHcqBf3UZj%kdbk-.

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2.Many products, he said, are returned after they have been taken out of their packages, often in bad shape.

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taken out 拿出;取出

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Chairs in this classroom are not allowed to be taken out.

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教室里的椅子禁止拿出室外-%|OXEb1Lk=F.j

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A fish once taken out of the water soon dies.

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鱼一旦从水中取出,就马上死去EY4n@-2iSitN5

参考译文

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美媒:因频繁退货 顾客被“拉黑”
纽约的Tuan Do表示,亚马逊已经禁止他在该网站购物J@_PhTU~@Xgs
原因究竟是?他在自己Techwalls的博客中表示,原因是在亚马逊网站上退货次数过多8ND,zX[[gY|B
Do表示过去两个月里他总共退了六次货87%2,u*N0Pbx|F42xR*。他表示,自己对这些产品的质量不满意e-#KvxU-6j]l
亚马逊官方先是就其“异常高比率的退货问题”给他发送了一封警告邮件0PRzA,ed]1

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退货被拉黑.png
随后,当他妻子退回一辆在亚马逊购买的自行车后,亚马逊公司封存夫妻两人的账户RE,0M)nDz-d
马克·科恩(Mark Cohen)是西尔斯加拿大公司前董事长兼首席执行官GxA!jT[4*u=mr[。他对亚马逊及其它购物公司阻止频繁退货一事并不觉得吃惊j5QvBA.,cNT~m1&l&7
科恩接受美国之音采访时表示,像亚马逊这种为大批顾客免费送货和退货的公司,其运营成本非常高qE9|N^+c8f3;
Dyanamic.action.com网站报告称,每年全球因退货问题造成的成本消耗高达6426亿美元MVv1uv87nh2QW+@_H|H
但禁止客户购物会引发不良的社会风气z+H+oy5IjjVc2+_~。最近英国人格雷格·尼尔森(Greg Nelson)在亚马逊将其“拉黑”后接受了《卫报》采访=Q=W7bExQVKr]i~
他称,在这个网站上购买共343件商品,退回了37件商品uQtdE=_#9+OuAn。他表示每次退货都有正当的理由=,m-S#I1E.pubNJy=
尼尔森对《卫报》表示,“如果有证据表明我在某种程度上试图滥用(退货)系统,我能理解(禁止我访问)r8fd.,ZgiRG_(|w。可是我并没有(滥用该系统)x4u*36Ok70%Q,t^^x+。”
亚马逊则表示,当他们发现个人账户滥用退货系统时,他们只关闭了极小比例的个人账户uPVIC;xu*m|
西尔斯加拿大公司前任负责人科恩现为哥伦比亚大学教授3k_cOTS.5n。他说,很多退货理由是合理并允许的lGnEKhAsZ|Ke。比如说:衣服不合身、颜色不对或送达时损坏等mrP(VyfI%!)
但是也有很多明显“滥用退货”的案例w&.sE,*CPH+a|
科恩举例说:有人购买裙子或西装,穿着参加婚礼或其它特殊活动,然后再退货F-T%Q.vkY|&HphPY)dx
科恩表示,西尔斯加拿大公司曾经有一位顾客经常通过西尔斯购物,然后退回每一单购买的产品v-2.Vvn4[4~
科恩表示,这位客户好像是想找点事做,他喜欢下单、收货然后退货gGfPFf,A*QE4d^uUI
科恩表示,他不得不说服员工拉黑这位顾客YKpIG-f4TA#。有的员工表示,拉黑客户不符合公司满足顾客需求的规定X1)y4NrjQyT|*Y
之后,他写了一封信给这位顾客Uu=ePylyFmgwD=OfS。信中解释她不能再继续购物了,“显然我们已无法满足您的需求”zPJWK(ktBQ;;Q7
科恩赢得了这次争论qOU7uWGS,|5~9~#4N
Do在博客中表示,几乎所有的东西都从亚马逊上购买i)MR|&HP~~&7K5t。包括生活用品和卫生纸等廉价商品,还有笔记本电脑等昂贵商品T|yVJxZeH27rDd~D
他表示退货商品价格比他没退的商品价格高u-jQc=!@AqQ。但他解释,只有商品不符合期望时他才退货*1Hw!olQQ6M(uX6mf
Do得到了一些网友的支持zr7=4a)^G5fii[Bf。“鲍勃”发言支持,他也曾因退货太多被禁止购物Z6RY4&&WZ.Z,s%cfQ4W
鲍勃写道,“有个月特别倒霉,所以退货比例高得不可思议Zg~nMek.5(。但是那些商品的确都有缺陷)ox3Wf-w*I7&。我并没有滥用退货系统4n6tyrjy1]%k7O。”
科恩表示,亚马逊之类的购物网站远比传统商场受到退货打击多得多v7H|Hku)9RCB7k)G)*ul
原因之一是网上购物没法让客户在购买之前试穿衣服或仔细检查V7z!Jitw*~+03H
他说,许多产品都是在包装打开后退货的,一般商品的情况很糟糕PDOJ6fDclHPmoz。他说,就服装而言,退货往往发生在冬季或夏季销售季节结束之后9why9]i.mC][E
科恩表示,此举会让商品滞销或被迫甩卖axkZH@q5SI25
我是布鲁斯·阿尔伯特PB^M8rwnH;);J~1)o

译文为可可英语翻译,未经授权请勿转载!

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重点单词
  • purchasevt. 买,购买 n. 购买,购买的物品 n. 支
  • deliveryn. 递送,交付,分娩
  • evidencen. 根据,证据 v. 证实,证明
  • fractionn. 分数,小部分,破片
  • extremeadj. 极度的,极端的 n. 极端,极限
  • spokev. 说,说话,演说
  • traditionaladj. 传统的
  • defectiveadj. 有缺陷的,不完全变化的(动词) n. 有缺陷的
  • catalogn. 目录,大学概况手册,商品型录 vt. 做目录,分类
  • unemploymentn. 失业,失业人数