VOA慢速英语(翻译+字幕+讲解):引爆美国购物季的两大节日
日期:2015-11-30 19:09

(单词翻译:单击)

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听力文本

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Black Friday, Cyber Monday Start Holiday Shopping Season
America's holiday shopping season started on Black Friday, the day after Thanksgiving. It is the busiest shopping day of the year.
Retailers make the most money this time of year, about 20 percent to 30 percent of all revenue all year. The National Retail Federation (NRF) says about 136 million people will shop during the Thanksgiving Holiday weekend.
More and more will shop online. In an era of instant information, shoppers can use their mobile phones to find deals. Nearly 80 percent of this year's holiday shoppers, or about 183.8 million people, will shop on Cyber Monday, says the NRF.
More than half of all holiday purchases will be made online, they say. One-in-five Americans will use a tablet or smartphone.
Pam Goodfellow is an analyst at Prosper Funding LLC. It is an online lender. "Given how shoppers today overall gravitate towards all things digital, there's a high likelihood online shopping will be bigger than ever over the holiday weekend and on Cyber Monday," she told the NRF.
Online spending on Black Friday will rise 15 percent to hit $2.7 billion this year. Cyber Monday spending will increase 12 percent to $3 billion, says Adobe Systems Inc.
NBC News reported that for many, shopping online was "a more comfortable alternative" than crowded malls.
The shift to online shopping has had a big impact on "brick and mortar" shopping malls. Since 2010, more than 24 shopping malls have closed and an additional 60 are struggling, according to Green Street Advisors. It tracks the mall industry.
However, Fortune says the weakest of the malls have closed. The sector is thriving again, it says. The International Council of Shopping Centers said 94.2 percent of malls were full, or occupied, with shops by the end of 2014. That is the highest level in 27 years.
Economist Gus Faucher said lower unemployment and rising wages could give Americans more money to spend.
According to the NRF, the average American consumer will spend about $805 on gifts. That's about $630.5 billion between November and December – an increase of 3.7 percent from last year.
Nonetheless, Cyber Monday is not the biggest online shopping day in the world. That distinction goes to China's Singles' Day, celebrated November 11, which posted record sales of $14.3 billion this year.
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词汇解析

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1.Black Friday 黑色星期五

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Of course, we haven’t even hit Black Friday or Cyber Monday, which are expected to bring in big sales for online retailers. 跟读
当然,我们还没有到“黑色星期五”和“网络星期一”,这两个日子给会给在线零售商带来巨大的销售CkxUi,OK=tmsu_^)+3(N

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2.shop online 网上购物

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Sales are now being led by a younger generation that is willing to buy on credit and shop online.
现在的销售是由愿意使用信用卡和网上购物的年轻一代领导的lY6S307@x7XDVp]ZsYF

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3.In an era of 在...的时期

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In an era of breathtaking changes, it is no longer possible to acquire in school all the skills and knowledge that adulthood will require.
在变化万千的年代,学校并不足以让我们掌握成长以后所需的所有知识和技能_u;9Y~bs4QEE;0

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4.One-in-five 五分之一;百分之二十

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By the end of last year, one-in-five sub-prime borrowers were in arrears on their home loans.
到去年年底,高达五分之一的次级抵押贷款借款者拖欠房贷wluI6A*k3Z[Yz+

内容解析

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1.More than half of all holiday purchases will be made online, they say. One-in-five Americans will use a tablet or smartphone.

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more than half 一半以上;超半数

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Not more than half a mile ahead raved the second line of breakers.
在不到半英里的前方,第二道波浪在咆哮翻腾bDbfa01KsI8

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The sea covers more than half the surface of the earth.
海洋覆盖着地球表面的大部分8T~XM--~BFzKID

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2."Given how shoppers today overall gravitate towards all things digital, there's a high likelihood online shopping will be bigger than ever over the holiday weekend and on Cyber Monday," she told the NRF.

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high likelihood 较高的可能性

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Two thirds of outsourced projects fail, so there is a high likelihood of failure
三分之二的外包项目都会失败,因此在这里失败的可能性很大4Uds2XW41kz)2sg

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Medical technology has advanced so far that a facial transplant is not only possible but it has a high likelihood of succeeding.
目前医疗技术如此先进,脸部移植不仅是可能的,而且手术的成功率也很高91]I8nIH.[fn

参考译文

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引爆美国购物季的两大节日
黑色星期五标志着美国假日购物的开端,也就是在感恩节后的第二天r[9QD|@ks0R2.l1qZV。这是一年中最繁忙的购物节日D0YZc;0LYbyAla+Vxb
每年这个时候零售商们都会赚得盆满钵盈,这期间所盈利润占全年营业收入的20%到30%|_^z.pt+P8|5XjM.uj&i。美国零售联盟表示,约1.36亿人会选择在感恩节假日期间购物G&M]Dk|G.;O7J@6e)
网上购物越来越受大众欢迎=Dtf|v,(J]9+7w@)。在这个信息化的时代,消费者可以使用手机搜索各种折扣商品c8!,!|Jq=0P4n。美国零售联盟称,今年近80%的消费者,约1.838亿人将会在网络星期一这一天疯狂购物c;&IwW.iSEs]1Iv+
他们表示,假日购物清单中的一多半物品是在网上购买的,其中20%的美国人会使用平板电脑或智能手机上网购物njjISY~~Z^;I6E
帕姆.古德费洛是Prosper Funding LLC的分析师=%ECss^u14oeTd。这是一家网贷机构d_zYAirW!YWK(。古德费洛表示,“鉴于现今的消费者整体倾向于数字化产品,在感恩节周末和网络星期一,网购规模很有可能创下新高F;)2B#vJCfYdN*+。”

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美国购物节.jpeg
美国Adobe公司表示,今年黑色星期五的网上消费将增长15%,约27亿美元0^W8@ZSj=.k+。网络星期一的消费将增加12%,越30亿美元G;gu+UZ2O-ty
国家广播公司报道称,对大多数人来说,便利的网上购物比起拥挤的商场更为舒适KXVOD-jUQ.J+j@
然而,网上购物的风潮对实体商场造成很大影响;w1lL)hqLv%。据绿街顾问公司(Green Street Advisors)调查显示,2010年以来已经有24多家商场倒闭,还有60家面临停业的危机sc&a+.G3!QK4R_[0w+。该公司密切关注着商场行业的动态h2n.jeH*Vix0f-G)i53
《财富》杂志表示,商场里的弱势企业已被淘汰,该行业再次焕发出新的生机A,M]TEzs;))h9I_cI。购物中心国际理事会表示,截至2014年底,94.2%的商场被店铺所占据,达到27年以来的最高水平seDd7_&%]a,n
经济学家格斯.福彻(Gus Faucher)表示,失业率降低和工资上涨可能导致美国人有更多的钱来消费S;D+v=41l@NSyw2e3
美国零售联盟所提供的报告显示,平均每位美国消费者在买礼物这一开支上会花费约805美元o07oWRSD1I4q5V0Z2O。这也就是说在11月和12月之间,该花费将超过6300亿美元,比去年增加3.7%qaqZxql#t_)DQ
尽管如此,网络星期一也并非全球最大的网购日3gBkod21a*&[+。该殊荣已被11月11日的中国光棍节收入囊中,要知道,今年它可是创出了143亿美元的销售记录啊a[8T-R.i^q
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译文为可可英语翻译,未经授权请勿转载!

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重点单词
  • impactn. 冲击(力), 冲突,影响(力) vt. 挤入,压紧
  • additionaladj. 附加的,另外的
  • likelihoodn. 可能性
  • shiftn. 交换,变化,移动,接班者 v. 更替,移转,变声
  • unemploymentn. 失业,失业人数
  • mortarn. 臼,研钵,灰泥 v. 用灰泥涂抹,用灰泥结合
  • willingadj. 愿意的,心甘情愿的
  • acquirevt. 获得,取得,学到
  • retailn. 零售 vt. 零售,传述 adv. 以零售形式
  • celebratedadj. 著名的,声誉卓著的 动词celebrate的过