E-commerce giant Alibaba broke records with sales of $14.3 billion on China's Singles' Day.
It is the largest online shopping day in the world.
Online sales from last year increased 60 percent, according to Alibaba. Most people shopped on mobile devices, said the firm. The numbers are preliminary and unaudited, the company said.
China Singles' Day takes place November 11, or 11.11 each year. Alibaba promoted it as a shopping day in 2009. There are steep discounts and other promotions designed to attract online customers.
Singles' Day quickly became a retail sensation.
China Singles' Day "has now become larger than both Cyber Monday and Black Friday combined," the two biggest shopping days in the U.S., reported NBC News.
Kitty Fok is China manager for market research from IDC. She told the BBC that online shopping had become a comfortable channel for most consumers.
"China is a big market with close to one billion smart, connected device users. It is good news for both Alibaba and their competitors," she said.
Jack Ma is Alibaba's founder and executive chairman. He told journalists in Beijing that the event's annual growth in the future should be more than 50 percent.
The company is focusing on international e-commerce for future Singles' Days, reported Reuters.
"Within the next five years, we expect China will become the world's largest e-commerce market for imported products," President Michael Evans told reporters on Wednesday.
Alibaba Chief Executive Daniel Zhang said in a statement that Singles' Day would mean that "the whole world will witness the power of Chinese consumption."
Over 130 million users visited Alibaba's marketplace app, Taobao, reported the BBC.
I'm Mary Gotschall.
Preliminary results show the Republican party with 11 percent of the vote.
2.promote v. 提升；促进；发起；宣传
Paul Weller has announced a full British tour to promote his second solo album.
3.steep adj. 陡的，急剧升降的；过分；过高
I know about the steep upfront costs firsthand.
I'm afraid I could not agree with you for such a big discount.
5.sensation n. 轰动一时的事件（或人物）
The sensation dies off for the time.
6.witness v. 目击；注意到；为...作证；证明
I'm really terrified to witness the slaughter.
我亲眼目睹这场屠杀, 真吓得毛发倒竖 。
1.China is a big market with close to one billion smart, connected device users.
It is close to fact.
2.The company is focusing on international e-commerce for future Singles' Days, reported Reuters.
We must focus on increasing our home markets.
阿里巴巴表示，在线销售比去年增加了60%。该公司表示大多数人通过移动设备购物 。这些数字只是初步数据，尚未经过审计 。
“光棍节”是在每年的11月11日。2009年，阿里巴巴将其推广为一个网购日 。这一天会推出低折扣和其他促销活动，用来吸引网上顾客 。
霍锦洁(Kitty Fok)是IDC中国区总裁。她对BBC表示，网上购物已经成为大多数消费者一个舒适的购物渠道 。