Chinese Singles Drive the World's Biggest Shopping Day Online
What's the biggest online shopping day in the world?
Not Valentine's Day.
Not Cyber Monday or Black Friday. They are the days that follow Thanksgiving in the U.S. and usher in the start of the holiday shopping season.
The winner is China's Singles' Day, celebrated November 11, or 11.11.
Singles' Day began as a day for unmarried or uncoupled people to celebrate their lives. Single students, looking for an excuse to buy themselves presents, started it on November 11, 1993, reported The Guardian.
It is symbolized by the four number ones in the date of November 11 – 11.11— and is also called Double Eleven, in reference to the day it was started, said the BBC.
It became a major shopping day in 2009. The CEO of an online shopping site -- Alibaba -- sought to increase sales at the e-commerce company. The CEO, Daniel Zhang, launched an annual online sale that day, said Fortune.
When it first began, "Singles' Day was very much an offline solace for actual single people," noted the website Atlas Obscura. "A small group of students at Nanjing University are said to have chosen 11.11 as a day that singles could do activities like karaoke together."
It quickly became a cultural phenomenon.
Last year, Alibaba sold more than $1 billion worth of products in the first three minutes of the sales, reported Bloomberg. Total sales on Singles' Day soared to $9 billion within 24 hours.
That's four times bigger than Cyber Monday in the U.S., which is the Monday after Thanksgiving and traditionally a big shopping day.
By comparison, online sales in the U.S. last year on Black Friday were just $1.5 billion, reported TechCrunch.
Today, Singles' Day is a retail blockbuster. Analysts predict that this year, sales on China Singles' Day will soar to a new high.
In the U.S., Dealmoon is a shopping site targeting Chinese-Americans. Jennifer Wang is co-founder of the company:
"We expect to have 3 million people coming to our site for the Singles' Day launch."
Some observers think Singles' Day could catch on globally.
In West Hollywood, California, a group launched an American version of the event on January 11, 2014, reported Atlas Obscura. They want to make 1.11 an official American holiday, "a day of recognition for those who find themselves on the other side of the couple's fence," according to the website.
I'm Mary Gotschall.
1.Cyber Monday 网购星期一；剁手星期一
Of course, we haven’t even hit Black Friday or Cyber Monday, which are expected to bring in big sales for online retailers.
2.usher in 引领；引进
We hope to usher in a more secure, stable, peaceful and equitable world order.
3.seek to 追求；争取；力图
He would indeed seek to patch things up.
4.cultural phenomenon 文化现象
However, we should not have a bias to any cultural phenomenon.
1.Singles' Day began as a day for unmarried or uncoupled people to celebrate their lives. Single students, looking for an excuse to buy themselves presents, started it on November 11, 1993, reported The Guardian.
looking for 寻求；寻找
The director is looking for a suitable locale for his new film.
People were looking for unobtrusive places to hide their portions of cake.
2.It is symbolized by the four number ones in the date of November 11 – 11.11— and is also called Double Eleven, in reference to the day it was started, said the BBC.
in reference to 关于；就...而论
I have nothing to say in reference to that incident.
I'm calling in reference to your Administrative Assistant position.
不是网购星期一也不是黑色星期五 。这两个节日都是美国感恩节后的几天，也代表着假日购物节的开端 。
光棍节最开始意为单身人士狂欢的日子 。据《卫报》报道，1993年11月11日开始，一些单身学生借口给自己买礼物而开始过光棍节 。
其实在2009年，光棍节就已经成为一个重大的购物节日 。据《财富》杂志报道，网上购物平台阿里巴巴的首席执行官张勇为了提高公司的销售业绩，选择把这一天确定为一年一度的网购狂欢节 。
Atlas Obscura网站指出，一开始，光棍节只是单身人士的一种自我安慰 。据说南京大学的一部分学生选定11月11日作为节日，这一天单身人士可以聚在一起参加娱乐活动，比如说唱卡拉OK等等 。
据彭博社报道，去年光棍节刚开始三分钟，阿里巴巴就卖出了总价值超过10亿美元的商品 。而光棍节的总销售额更是在24小时内飙升至90亿美元 。
这个数据是美国网购星期一销售额的四倍 。网购星期一是感恩节后的第一个周一，也是传统的大型购物节日 。
如今光棍节已成为零售业的一个重磅炸弹 。专业人士预测今年中国光棍节的销售额还会创新高 。
美国的Dealmoon是一家面向华裔美国人的购物网站 。珍妮弗·王是该公司的创始人 。
据《Atlas Obscura》报道，2014年1月11日，加州西好莱坞的一家公司提出了一种美式的购物节日 。他们希望将1月11日定为正式的美国节日 。正如该网站所宣传的，“这天是用来鼓励那些单身贵族的 。”