Bold CEO Jeff Bezos Revels in Risk
Our final story tonight as promised is about a dot com billionaire, one of the richest men in american who forever changed the way we shop. Now getting attention for a huge purchase of his own. Buying the Washington Post for $250 million in cash. And that kind of buying power has people talking about the man behind this big buy. We get more on him now from NBC's Anne Thompson.
reporter: Jeff Bezos has been laughing all the way to the bank. Infectiously upbeat. Bezos' net worth today is a dizzying $28 billion according to "Forbes" magazine. The results of all those clicks on amazon.com, the $135 billion behemoth of online retailers. Back in the tech boomias Bezos was the toast of Wall Street, time's 1999 person of the year. By 2000, when I talked to Bezos, Wall Street considered him toast for not turning a profit.
I want lots of happy customers.
reporter: A year later he had plenty of those and a profit.
We're in this for the long term and we're gonna take great care of our customers.
reporter: Audacious and patient in business. The same is true on how he spent his private fortune. Bezos is a space geek, launching Blue Origin, a commercial space travel company, investing an untold some to raise from the ocean floor, one of the rocket engines that carry Neil Armstrong and the Apolo 11 flew to the moon. But those seem relatively tin compared to Bezos' 42 million dollars investment in a mammoth clock to last ten thousand years inside a west texas mountain.
I think that Jeff Bezos is very much the visible tech CEO of the moment, the person who's going to be making the boldest moves that people are paying attention to.
reporter: And they have to. Bezos' changed how we shop and how we read with the kindle. Type in Jeff Bezos' name and you get 532 results, the first, the secrets of his success, written for the kindle. But what continues to make Bezos stand out is his willingness to reach for the stars.
If I try this and fail, I'm not gonna regret that. And if I never try it, I'm always gonna be haunted by having not given it a try.
reporter: Reveling in risks, every step of the way. Anne Thompson, NBC news, New York.