So we’ve always approached this in a different way - we want to be certain that anyone who buys our product anywhere in the world has a guarantee that what they’re buying is of the highest quality.
This is the best long-term policy. . . you can do all kinds of things, like selling at cost price at the beginning so that your product is cheaper than its competitors, but we didn’t think that would present the right image, and in the end you’ll only have to raise your prices anyway.
Man 1: So, as with anything, it all comes down to how good your product is ...
Man 2: That’s right.
Man 1: And where do most exports of kiwi fruit go?
Man 2: Well, our market is expanding all the time.
Our oldest markets are in Europe and Japan, but demand is growing in the Middle East and Korea.
Our latest destinations are South America and Vietnam.
Man 1: Really? So kiwi fruit are becoming truly international...
Man 2: Yes. And kiwi fruit currently make up 25% of all fruit exported by New Zealand.
Man 1: And do you expect that to rise?
Man 2: Yes - to 32% in five years’ time, a 7% increase we hope!