Woman: I think it's the best way to do it because it's better to start small rather than spend all that money on TV ads.
We could use local stations as well as bigger ones.
A lot of young people listen to them regularly and that's the market we want to reach.
Also, if we do that, we would be able to get some initial feedback on sales, whether it's selling well or not in the first few months,
and then we can decide if we want to make any adjustments before we spend the big money.
Bill said he only wanted this to be an experiment at a few branches.
If it really goes well, we can have a national campaign when we bring out the rest of the range.
Man: It's so difficult to know the best way to let people know about this,
because if you use something that's just visual, you've then got to make a decision about where to put it.
And it may get lost in a mass of other advertising.
The only way we can be sure that all potential customers are informed is by delivering a leaflet straight to their homes.
There'll be plenty of really good bargains to attract them and we could have some extra reductions on the first day just to get things off to a good start.
We might be able to get some local celebrity to open it on the first day,
but we also need to think how we're going to attract customers for the whole two weeks it's on.