Woman: Welcome to 'Mid Afternoon,' Dr Carter.
Now, I imagine you're here in Birmingham to promote your recently published book 'The Art of Giving Presentations'.
Is that right?
Man: Well, not really, no!
In fact the book isn't really recent at all - it came out at the beginning of last year.
I'm actually here this week to give a series of talks outlining some ideas I've had since then.
Woman: So are these ideas the basis for your next book?
Man: Well, it's really too early to talk about that!
Woman: I see. Now tell me, how did you become involved in this particular area of communication skills?
Man: Well, many years ago, as a young sales executive, I had to give presentations, but I felt I wasn't doing them very well.
My boss never actually criticised me, and my colleagues weren't doing any better than me,
but the point was that I didn't feel satisfied with my performance.
You see, if I'm doing something, I have to do it well.
Woman: So you decided to do something about improving your performance.
Man: That's right.
I tried to find some books to help me but there weren't really any available in those days ...
so I eventually decided on a totally practical approach:
I tried to find out what my problem was by studying the way the best speakers gave presentations,
by talking to them, even watching them prepare.
Then I compared their performance with mine.