1. Profit

　　ADJECTIVE
　　big , considerable , enormous , good , greater , high , huge , large , massive , maximum, strong ,
　　increasing , rising
　　low , modest , reasonable , small
　　declining , falling
　　overall , total
　　average , steady
　　additional , excess , extra
　　quick
　　expected
　　potential
　　future
　　gross, net
　　VERB + PROFIT
　　bring , bring in , earn , generate , make , produce ,
　　boost , increase
　　double
　　maximize
　　guarantee
　　PROFIT + VERB
　　climb , grow , increase , jump , rise , soar
　　decline , drop , fall , plummet , plunge
　　PROFIT + NOUN
　　margin
　　motive

　　2. Advertisement

　　ADJECTIVE
　　good
　　discreet
　　misleading
　　magazine , newspaper , press , television , TV
　　VERB + ADVERTISEMENT
　　place , put , take out, publish , run

　　3. Service

　　ADJECTIVE
　　efficient , excellent , first-class , good , professional , quality
　　bad , poor , terrible
　　prompt , quick
　　slow
　　friendly , personal
　　customer
　　after-sales
　　VERB + SERVICE
　　deliver sth (to sb) , give (sb) , offer (sb) , provide (sb with)
　　get , receive
　　improve
　　guarantee

　　4. Awareness

　　ADJECTIVE
　　full
　　greater , heightened , increased
　　dawning , growing , increasing
　　acute , deep , intense , keen , strong
　　general , public
　　brand , consumer
　　VERB + AWARENESS
　　have
　　build , create , develop , encourage , enhance , foster , heighten , increase , promote , raise
　　AWARENESS + VERB
　　increase , spread

　　5. Brand

　　ADJECTIVE
　　leading , major , premium , principal , top
　　famous , favorite , name , popular , well-known
　　new
　　BRAND + NOUN
　　identity , image , name , value
　　awareness
　　loyalty

　　6. Customer

　　ADJECTIVE
　　big , favoured, favourite , good , important , key , large , major
　　long-standing , long-time , loyal , valued
　　regular
　　current , existing , old
　　new
　　potential , prospective , would-be
　　dissatisfied , satisfied
　　VERB + CUSTOMER
　　have
　　deal with , help , serve ,
　　attract , draw , entice , get , lure
　　lose
　　keep , retain
　　satisfy
　　CUSTOMER + NOUN
　　relations, service , support
　　demands , needs , requirements , specifications
　　feedback , reaction
　　dissatisfaction , satisfaction
　　loyalty
　　complaints , enquiries, requests
　　survey

　　7. Cost

　　ADJECTIVE
　　considerable , enormous , great , high , huge
　　low
　　increasing , rising , soaring , spiralling
　　administration, construction , development , fuel , labour, maintenance , manufacturing , production , research
　　operating , running
　　fixed , variable, direct , indirect
　　overhead
　　VERB + COSTS
　　pay
　　increase
　　bring down , cut , lower , reduce
　　control , keep down , minimize
　　cover
　　recover
　　COSTS + VERB
　　go up , increase , rise , soar

　　8. Market

　　A business/trade
　　ADJECTIVE
　　competitive
　　active , booming, strong
　　steady
　　buyer's , seller's
　　job , labour/labor
　　VERB + MARKET
　　develop , expand
　　break into , enter , get into , penetrate
　　capture , dominate
　　control , drive
　　supply
　　lose
　　MARKET + VERB
　　open up
　　boom , grow
　　develop , evolve , mature
　　react , respond
　　MARKET + NOUN
　　price
　　conditions
　　leader
　　position , share
　　penetration
　　trends
　　B people who want to buy sth
　　ADJECTIVE
　　big , broad , good , huge , large
　　mass
　　poor , small
　　expanding , growing
　　shrinking
　　ready
　　target
　　VERB + MARKET
　　create
　　target
　　reach , tap , tap into
　　MARKET + VERB
　　expand , grow
　　shrink
　　collapse
　　MARKET + NOUN
　　research
　　demand

　　9. Product

　　ADJECTIVE
　　good , right
　　innovative
　　high-end , quality
　　marketable
　　promotional
　　high-tech
　　VERB + PRODUCT
　　buy , purchase
　　sell
　　advertise , market , promote
　　introduce
　　manufacture , produce
　　create , design , develop
　　customize , tailor
　　deliver , distribute
　　export , import
　　launch
　　package
　　label
　　test
　　PRODUCT + NOUN
　　category, range, type
　　design , innovation
　　development
　　management
　　package
　　description , information
　　launch
　　price
　　quality
　　life cycle
　　safety

　　10. Price

　　ADJECTIVE
　　high
　　rising , soaring
　　falling
　　low
　　reduced , rock-bottom, bedrock, threshold
　　affordable , attractive , competitive, reasonable , right
　　average
　　retail , sale , sales , selling
　　wholesale
　　fixed
　　market
　　VERB + PRICE
　　fix , set
　　boost , double , increase , push up , raise
　　bring down , cut , drop , lower , push down , reduce , slash
　　adjust
　　PRICE + VERB
　　go up , increase , jump , rise , shoot up , skyrocket , soar
　　collapse , drop , fall , go down , plummet , plunge , slump
　　fluctuate , swing
　　PRICE + NOUN
　　level , range
　　cut , drop
　　change , fluctuation , movement
　　stability
　　war