I am going to talk about an idea now that is part of...
that is talked about in greater length in The Power of Full Engagement by Jim Loehr and Tony Schwartz. An excellent, excellent book.
And what they are talking about is essentially a paradigm shift.
A paradigm shift, where we need to stop trying to get more self-discipline,
because that, in and of itself is not enough for success, for well-being, for change.
And it's because people rely on self-discipline for change.
That is the reason why most organizational as well as individual change efforts fail.
So let me share with you a fun study.
This was done by Roy Baumeister, one of the leading social psychologists of the 20th and the beginning of the 21st century.
Great researcher. Here was what he did. He brought in a group of people individually. So the person walks into the experiment.
And they are told, once again, you have to wait in this room, waiting room for the experiment to start.
So the person sits down. There is a table right next to that person.
And on the table, there's a bowl.
And in the bowl, there are freshly baked chocolate chip cookies. Just came out of the oven.
Smell the aroma, engulfing them. You know like those cartoons, going into their nose.
Phenomenal smell. They are sitting there, next to the chocolate chip cookies that are in a bowl.
The experimenter puts and says, I'll come and pick you about 10 minutes for the experiment.