(单词翻译:单击)
中英文本
Kam: Okay, the purpose of our meeting today is to listen to some ideas for our new advertising campaign. Gina, take it away.
金：好了，今天我们会议的目的是听一听新广告运作的一些想法。吉娜，开始吧。
Gina: Thanks, Kam. I’m going to talk today about outdoor advertising. I know that it’s a new area for us and it hasn’t been on our radar in the past, but I know it’ll work well for our new campaign.
吉娜：谢谢，金。我今天要谈的是户外广告。我知道它对我们而言是一个新领域，我们以前没有涉足过这方面，但它会对我们新广告的运作非常有用。
Kam: Can we talk specifics?
金：可以谈谈细节吗？
Gina: Sure. There are several types of outdoor advertising. One is the billboard, both the traditional kind and the digital ones. Advertising on ones in high-traffic areas will give us a lot of exposure. To get even more exposure all over town, we can use mobile advertising.
吉娜：当然可以。户外广告几个类型。一个是广告牌，传统的广告牌或数字广告牌都可以。在高访问量地区投放的广告牌会让我们有很高的曝光率。为了提高在全城的曝光率，我们还可以使用移动广告。
Kam: You mean advertise on buses?
金：你的意思是在巴士上刊登广告？
Gina: Yes, more and more, products are being advertised on buses and cars. These wraps can also be put on the side of buildings and other structures. There really are a lot of outdoor advertising options, from bench ads to skywriting.
吉娜：是的，越来越多的产品通过公交车和汽车做广告。这些广告材料也可以刷在大厦或其它建筑物的侧面。从长凳广告到空中文字，真地有很多户外广告方案可供我们选择。
Kam: That’s all very interesting, but which of these methods do you recommend?
金：这很有趣，但你推荐什么方法呢？
Gina: I think we should use all of them – blanket the city with our new ads.
吉娜：我认为我们应该多管齐下——让我们的新广告席卷整个城市。
Kam: All of them?
金：多管齐下？
Gina: Yes, all of them. You know what they say: “Go big or go home.”
吉娜：是的，都用上。俗话说：“要么做大，要么回家。”
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重点讲解
1.take away 带走；拿走
They're going to take my citizenship away.
他们打算取消我的国籍。
2.outdoor advertising 户外广告
Why the remote controllable airboat can come into the outdoor advertising market so rapidly?
为什么遥控广告飞艇能够如此迅速的进入户外广告市场?
3.put on 穿上；增加
The band are hoping to put on a UK show before the end of the year
那个乐队希望年底之前在英国举办一场演出。
4.in the past 过去
What have you learned in the past year?
那么你在过去的一年里学到了什么？
