地道美语听力播客:你对户外广告了解多少?
日期:2019-03-08 10:49

(单词翻译:单击)

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中英文本

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欲加强难度还请移步《地道美语听力播客(快速版)》

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Kam: Okay, the purpose of our meeting today is to listen to some ideas for our new advertising campaign. Gina, take it away.
金:好了,今天我们会议的目的是听一听新广告运作的一些想法jkhR*O;oGT;Oeu%。吉娜,开始吧Fm4r#Dl^(Z
Gina: Thanks, Kam. I’m going to talk today about outdoor advertising. I know that it’s a new area for us and it hasn’t been on our radar in the past, but I know it’ll work well for our new campaign.
吉娜:谢谢,金cj3F6gNT]M@。我今天要谈的是户外广告E]Ve*#^C)G=c%lk6J]。我知道它对我们而言是一个新领域,我们以前没有涉足过这方面,但它会对我们新广告的运作非常有用~sr6yn%F.5
Kam: Can we talk specifics?
金:可以谈谈细节吗?

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Gina: Sure. There are several types of outdoor advertising. One is the billboard, both the traditional kind and the digital ones. Advertising on ones in high-traffic areas will give us a lot of exposure. To get even more exposure all over town, we can use mobile advertising.
吉娜:当然可以e%0rOJ8)GTvYQ。户外广告几个类型XVi@[5dz326l0。一个是广告牌,传统的广告牌或数字广告牌都可以z2Ym_3Wv1Kdfp。在高访问量地区投放的广告牌会让我们有很高的曝光率-is(sKo2mi。为了提高在全城的曝光率,我们还可以使用移动广告LfRf(sU(J(9OXRjFO
Kam: You mean advertise on buses?
金:你的意思是在巴士上刊登广告?
Gina: Yes, more and more, products are being advertised on buses and cars. These wraps can also be put on the side of buildings and other structures. There really are a lot of outdoor advertising options, from bench ads to skywriting.
吉娜:是的,越来越多的产品通过公交车和汽车做广告VOPS~61gD[!。这些广告材料也可以刷在大厦或其它建筑物的侧面-kH5Z9BHAqnMDEL4@Z,B。从长凳广告到空中文字,真地有很多户外广告方案可供我们选择u&JY&]bh+B,vHIc
Kam: That’s all very interesting, but which of these methods do you recommend?
金:这很有趣,但你推荐什么方法呢?
Gina: I think we should use all of them – blanket the city with our new ads.
吉娜:我认为我们应该多管齐下——让我们的新广告席卷整个城市2T.&s#zkkX
Kam: All of them?
金:多管齐下?
Gina: Yes, all of them. You know what they say: “Go big or go home.”
吉娜:是的,都用上Iz*Y(5FphWMkU][0yj。俗话说:“要么做大,要么回家nmRK(~IN0vbTQTms-g。”

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重点讲解

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1.take away 带走;拿走

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They're going to take my citizenship away.
他们打算取消我的国籍_B_%3-,%m-J8hHFnK

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2.outdoor advertising 户外广告

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Why the remote controllable airboat can come into the outdoor advertising market so rapidly?
为什么遥控广告飞艇能够如此迅速的进入户外广告市场?

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3.put on 穿上;增加

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The band are hoping to put on a UK show before the end of the year
那个乐队希望年底之前在英国举办一场演出~G8S6_t.32

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4.in the past 过去

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What have you learned in the past year?
那么你在过去的一年里学到了什么?

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