Idiom:

Run something into the family ( hereditary )

Hit the book:
Billionaire
Winning bidder
Auction
American Express
High profile
Antiquity
Dynasty
Case by case basis

Chinese billionaire Liu Yiqian spends $170 million on AmEx card, gets to fly first class free, forever.
Chinese billionaire Liu Yiqian, who doesn't exactly struggle to afford a plane ticket, can now fly free, in first class, with his whole family, anywhere in the world, for the rest of his life.