Idiom:

Run the show ( in control )

Hit the book:
On behalf
Reputation
Single out
Villain
Enlist
Segment
Credential
Transparency
Propagate

In other emails obtained by the AP, Hill told executives at Coca-Cola that he wanted to work on the company's behalf to improve its public reputation. At the time, Coca-Cola and other beverage companies were engaged in a public relations battle, with soda sales declining and cities around the country proposing taxes on sugary drinks, which have been linked to obesity, diabetes and heart disease.