演讲文本

But I think women are actually going to be -- ironically enough --
但我想，很讽刺的是女性的确会
responsible for driving a stake through the heart
挑起大梁，
of cheesy genre categories
给予俗气的流派类别狠狠的一击
like the "chick flick"
就像对肥皂剧
and all these other genre categories
和其他的各种体裁
that presume that certain demographic groups
人们总是假设某种人口统计学里的类别
like certain things --
就会喜欢某种特定的体裁。
that Hispanics like certain things,
比如南美人喜好这个，
that young people like certain things.
或者年轻人总是喜欢那个。
This is far too simplistic.
这太过简单了。
The future entertainment media that we're going to see
我们将会看到未来的娱乐媒体
is going to be very data-driven,
是会以大量数据为基础的，
and it's going to be based on the information
是会基于
that we ascertain from taste communities online,
从我们在线社区文化中感知到的信息，
where women are really driving the action.
这里女性其实真是引擎。
So you may be asking, well why is it important
你可能会问，知道人们喜欢什么娱乐，
that I know what entertains people?
为什么重要？
Why should I know this?
我为什么要知道这个？
Of course, old media companies and advertisers
当然，旧媒体公司和广告商
need to know this.
需要知道这个。
But my argument is that,
但我的论点是，
if you want to understand the global village,
如果你想了解地球村，
it's probably a good idea that you figure out
一个好点子恐怕正是搞清
what they're passionate about, what amuses them,
人们对什么有激情，人们玩什么，
what they choose to do in their free time.
当人们自由时，他们选择做什么。
This is a very important thing to know about people.
了解人们的喜好，这是非常重要的事。
I've spent most of my professional life
我花了我整个职业生涯
researching media and entertainment
研究媒体和娱乐
and its impact on people's lives.
和它们对人们生活的影响。
And I do it not just because it's fun --
我研究这个不仅仅是为了好玩儿 --
though actually, it is really fun --
尽管这的确有很多乐趣 --
but also because
而是因为
our research has shown over and over again
我们的研究不断地证明
that entertainment and play
娱乐和游戏
have a huge impact on people's lives --
会对人们的生活有巨大的影响 --
for instance, on their political beliefs
例如，在人们的政治信仰上
and on their health.
和人们健康问题上。
And so, if you have any interest in understanding the world,
那么，如果你对了解世界有兴趣，
looking at how people amuse themselves
看看人们是怎样自娱自乐的
is a really good way to start.
这就是一个非常好的开始。
So imagine a media atmosphere
想象一个媒体远景
that isn't dominated by lame stereotypes
它不再被
about gender
性别
and other demographic characteristics.
和其他统计类别决定的站不住脚的陈规所主宰。
Can you even imagine what that looks like?
大家能想象这会是什么样吗？
I can't wait to find out what it looks like.
我迫不及待地想知道这远景的样子。
Thank you so much.
十分感谢。

视频及简介

演讲简介：

根据媒体研究者约翰娜·布莱克利，媒体和广告公司还使用以前旧的统计来了解观众，但是人们在网上变得越来越难以追踪。随着社交传媒取代传统媒体，女性用户多于男性用户的事实，布莱克利讲到在未来媒体会发生什么变化