Going forward, we think the search box
展望未来
will become something different.
搜索框将会发生变化
We call it Box Computing.
称为框计算
It's our vision for the future of computing.
这是对于未来计算的一个愿景
Why?
为什么这么说呢?
This is a search box that every Chinese is familiar with,
这是一个中国人都很熟悉的搜索框
but when you look at people's needs,
但是当关注到人们的需求时就会发现
people are typing all kinds of queries
人们在框中输入
in this box. For example...
各种关键字
"A great MP3",
比如 "听起来让人觉得开心的MP3"
"Where can I find a girlfriend in Beijing?"
"北京哪里能找到女朋友结婚?"
"How do I fix my hacked PC?" "What time is it?"
"我电脑中毒了怎么办啊?" "现在几点了?"
"What kind of college is a good match for a frail,
"身体瘦弱，性格内向的男孩
introverted guy like myself?"
应报考什么职高专业?"
So you can tell that people have very high expectations
你会发现人们对于百度
about Baidu or about a search engine.
有很高的期望值
They type in all kinds of things, all kinds of needs.
五花八门的问题，各式各样的需求
Originally, we thought it's information needs only;
起初，我们以为人们只是需要信息而已
we just need to find a web page that contains the query word,
只需找到一个带有关键字的网页即可
but it's actually not.
但实际上并不是
Average consumers have very,
普通用户
very high expectations about search engines.
对于搜索引擎有很高的期望值
Then I look at all the other non-search applications
于是我着手研究互联网上
on the Internet.
其他非搜索类的应用
A Yahoo! Finance page, you see a search box or
比如在雅虎财经页面十分显目的位置
a box on the very prominent position.
会看到一个搜索框
Facebook, there are boxes.
Facebook也是一样
Twitter, a search box is
还有推特，在最显目的位置上
in the most prominent position. And Amazon.
也有搜索框，别忘了还有亚马逊
Everything is about search,
一切都是关于搜索
but every search box is kind of different.
但是每一个
The function is different.
搜索框的功能都不同
For Amazon, you are in a shopping mall,
以亚马逊为例，你就像在商场里挑选商品
and for Twitter there's a box that you can type
而在推特，你可以在搜索框里
up to 140 characters to publish your status.
输入最多140字来发布状态
There are all kinds of different boxes or
搜索框的功能不尽相同
the purpose for those boxes are different.
因为这些搜索框的目的也不同
Then I started to think,
于是我开始思考
"Is there any way that we can save the consumers'
有没有一种办法，使得消费者
effort and integrate everything,
省下精力与时间
every function, every application,
将所有功能，所有应用，所有信息
every information needs that a user wishes into one box?"
按照用户所希望的，整合到一个搜索框内?
This is also the classification of user's needs
这是根据用户需求
in our search box.
进行的分类
It could be information-oriented, it could be a dialogue,
可以是信息导向的，也可以是对话
it could be some kind of tools,
或者是一种工具
a request function or dictionary or computing request.
一种对功能的需求，比如对字典，计算的需求
If we integrate all these kinds of requests
如果把这些请求
or this kind of consumer needs into one box,
或者用户需求都整合到一个搜索框内
that should be a magic box. That is called Box Computing.
那将会是一个"魔框"，这就是框计算