地道美语听力播客:商标设计
日期:2012-07-26 09:11

(单词翻译:单击)

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播客原文

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Bianca:Look at this logo I designed for our new line of products.
比安卡:看看我为咱们新系列的产品设计的商标=~rN5*1P%Bd^)40
Vien:That's really nice, but it looks a lot like our competitor's logo. In fact, it's almost identical.
维恩:真是太好了,但是它跟我们竞争对手的商标看起来太像了B(yiAk;slZ;。事实上,是完全一样的U1bXUoL-aMiyKgK^5

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Bianca:No, it's not. The color is a different shade of green, the graphic is smaller, and instead of a picture of a woman, I'm using a picture of a man. They're nothing alike.
比安卡:不,才不是呢TK1.]~fawU[x6l89!。我的设计中绿颜色的灰度有所不同,图像也小一号,还有我用的是男子的图片,而不是女子的图片8]FN81C2kmST[U。它们一点也不像QaHU(@[)-XQ!8JJ&q)S
Vien:That's not what most people would say. Looking at your logo and our competitor's logo side by side, I'd say this was a clear case of trademark infringement.
维恩:恐怕大多数人不这么认为5(KKkI(eBx。你一点点地对比我们两家的商标,我不得不说这是一例典型的商标侵权案pE!=JCPPkUfEa
Bianca:Okay, to be honest, I purposely made them look a little alike so that customers will associate our products with their brand. So what? I don't think that's a big deal.
比安卡:好吧,说实话,我的确故意让咱们的商标看起来和他们的相似,这样消费者看到我们的产品就会联想到他们的品牌4SO-bE!Zl4AGI。这又怎么样?我不觉得有什么大不了DlH.;!kH+K;!Ma5*&-B
Vien:Our competitor has exclusive rights to use its logo. If ours is too similar, the trademark registry and the courts are going to nail us.
维恩:我们的竞争对手拥有这个商标的专有权L0z4;h4CiX。如果我们的商标与它太相似,商标注册局和法院就会惩罚我们cPj9D^Rms(g327_Ipm
Bianca:So what do you want me to do?
比安卡:那你想让我怎么做?
Vien:Go back to the drawing board—literally!
维恩:回画室!

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原文译文属可可原创,未经允许请勿转载!

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习语解说

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Idioms:

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go back to the drawing board:
to return to the planning stage, so that a failed project can be planned again; to start something again because the previous attempt failed;
从头做起;重新开始

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Usage notes:
The drawing board is the place where a designer begins with an idea and builds it into a plan. The idiom sometimes used without go;

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Example:
1. When we thought we were finished, he sent us back to the drawing board and asked us to completely redo it.

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2. Researchers went back to the drawing board to find where they went wrong.

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Quiz:
1. Which word is the antonym of identical?
A. nothing
B. alike
C. sameshade

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2. If a company logo is registered what right does it have?
A. copyright
B. exclusive right
C. human right

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上期答案:
A B A

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重点单词
  • brandn. 商标,牌子,烙印,标记 vt. 打烙印,铭刻,加污
  • trademarkn. 商标
  • identicaladj. 相同的,同一的
  • associaten. 同伴,伙伴,合伙人 n. 准学士学位获得者 vt.
  • designern. 设计者
  • exclusiveadj. 独占的,唯一的,排外的 n. 独家新闻,独权
  • previousadj. 在 ... 之前,先,前,以前的
  • shaden. 阴影,遮蔽,遮光物,(色彩的)浓淡 vt. 遮蔽,