地道美语听力播客:户外广告
日期:2012-04-24 10:11

(单词翻译:单击)

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Kam: Okay, the purpose of our meeting today is to listen to some ideas for our new advertising campaign. Gina, take it away.
金:好了,今天我们会议的目的是听一听新广告运作的一些想法R96IY&oG)(]。吉娜,开始吧ny1H]q=wNrE1X]QjNI
Gina: Thanks, Kam. I’m going to talk today about outdoor advertising. I know that it’s a new area for us and it hasn’t been on our radar in the past, but I know it’ll work well for our new campaign.
吉娜:谢谢,金bwI+7789k~xmPjr*。我今天要谈的是户外广告]LDw;m.zb._#Q;J2。我知道它对我们而言是一个新领域,我们以前没有涉足过这方面,但它会对我们新广告的运作非常有用CzlSgO.c%3MB7mO|0|
Kam: Can we talk specifics?
金:可以谈谈细节吗?
Gina: Sure. There are several types of outdoor advertising. One is the billboard, both the traditional kind and the digital ones. Advertising on ones in high-traffic areas will give us a lot of exposure. To get even more exposure all over town, we can use mobile advertising.
吉娜:当然可以p;9pucMxOuonz。户外广告几个类型^T-5zl~bd*Fk#q1pyqH。一个是广告牌,传统的广告牌或数字广告牌都可以D+&q3p3B=;OO||k&l9Xm。在高访问量地区投放的广告牌会让我们有很高的曝光率R^V54xuKEB6=6。为了提高在全城的曝光率,我们还可以使用移动广告mg@okVP(fvZ],2
Kam: You mean advertise on buses?
金:你的意思是在巴士上刊登广告?
Gina: Yes, more and more, products are being advertised on buses and cars. These wraps can also be put on the side of buildings and other structures. There really are a lot of outdoor advertising options, from bench ads to skywriting.
吉娜:是的,越来越多的产品通过公交车和汽车做广告K()p#M*N-k。这些广告材料也可以刷在大厦或其它建筑物的侧面3#uA8gH!cY3;sb.m!2。从长凳广告到空中文字,真地有很多户外广告方案可供我们选择ZokpYcVrdrYV
Kam: That’s all very interesting, but which of these methods do you recommend?
金:这很有趣,但你推荐什么方法呢?
Gina: I think we should use all of them – blanket the city with our new ads.
吉娜:我认为我们应该多管齐下——让我们的新广告席卷整个城市celb*.x4ZLun!#cDYWNR
Kam: All of them?
金:多管齐下?
Gina: Yes, all of them. You know what they say: “Go big or go home.”
吉娜:是的,都用上9^LHVS8dwj;7au。俗话说:“要么做大,要么回家Z@1|-=0r4QLDw。”

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注:本文译文属可可英语原创,未经允许,请勿转载v8G[xS^]J+F]e,97SrW3

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重点单词
  • blanketn. 毛毯,覆盖物,排字版 vt. 用毯子裹,扑灭,挡风
  • recommendvt. 建议,推荐,劝告 vt. 使成为可取,使受欢迎
  • exposuren. 面临(困难),显露,暴露,揭露,曝光
  • traditionaladj. 传统的
  • benchn. 长凳,工作台,法官席 vt. 坐(在长凳上)
  • advertisev. 登广告,为 ... 做广告,宣传
  • campaignn. 运动,活动,战役,竞选运动 v. 从事运动,参加竞