Adam: With our expansion into these new areas of business, I think we need to think seriously about changing our corporate image. We’re much more than just a paper company now.
Eva: I think you’re right. Our brand has changed, and if we want to keep brand loyalty, we need to think about protecting and improving our product image.
Adam: I agree that that’s a key issue as we reposition ourselves in the industry. We can never lose sight of our end- users.
Eva: And, even though we have registered trademarks on some of the new prestige products, we need to have a plan if we want to turn these new products into household names.
Adam: I suggest we think about hiring a public relations firm. They may be able to help us update our corporate image and logo, and to shape our new corporate identity.
Eva: Why don’t I contact a few PR firms and set up some meetings?
Adam: Yes, do that. That seems like the logical next step.