地道美语听力播客:Corporate Image
日期:2010-11-23 11:03

(单词翻译:单击)

Adam: With our expansion into these new areas of business, I think we need to think seriously about changing our corporate image. We’re much more than just a paper company now.

Eva: I think you’re right. Our brand has changed, and if we want to keep brand loyalty, we need to think about protecting and improving our product image.

Adam: I agree that that’s a key issue as we reposition ourselves in the industry. We can never lose sight of our end- users.

Eva: And, even though we have registered trademarks on some of the new prestige products, we need to have a plan if we want to turn these new products into household names.

Adam: I suggest we think about hiring a public relations firm. They may be able to help us update our corporate image and logo, and to shape our new corporate identity.

Eva: Why don’t I contact a few PR firms and set up some meetings?

Adam: Yes, do that. That seems like the logical next step.

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重点单词
  • loyaltyn. 忠诚,忠心
  • prestigen. 威望,声望
  • issuen. 发行物,期刊号,争论点 vi. & vt 发行,流
  • brandn. 商标,牌子,烙印,标记 vt. 打烙印,铭刻,加污
  • corporateadj. 社团的,法人的,共同的,全体的
  • identityn. 身份,一致,特征
  • updatev. 更新,补充最新资料 n. 更新
  • logicaladj. 符合逻辑的,逻辑上的,有推理能力的
  • expansionn. 扩大,膨胀,扩充